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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? Does the user’s search query appear in the landing page?

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How to Use Single Keyword Ad Groups in AdWords

ConversionXL

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend.

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How to Get Traffic That Converts

ConversionXL

Also comparison search engines are worth keeping. The best way to go about forum marketing is by becoming a part of the community – by being there and helping others without asking anything in return. Traffic from Amazon ads rocks. Click to enlarge). Some more resources: 7 time saving custom reports. 3 awesome custom reports.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. If not, consider experimenting with both for a short period of time and then cutting the one that performs worse until your PPC budget grows.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. You’d better understand— really understand—your target market. Your success online is directly proportional to how well you understand your target market. Finding your target market for PPC and display ads.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

While this series is by no means exhaustive, we’ll make every attempt to look at the most common & critical areas in the marketing funnel, and how you can take a data-driven approach to improve each area of the funnel. Before We Get Started – Understand Your Target Market, REALLY Understand It. image source.