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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Salesforce, for example, increased its revenue market share to 18.4% You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. He explained how lead generation uses a short term, sales-focused strategy.

B2B 94
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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. That might sound pretty standard, but the variety of revenue models can complicate things. Game startups care about Average Revenue Per User Per Month and Lifetime Average Revenue Per User (ARPUs).

Metrics 58
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How to Optimize Videos for Conversions

ConversionXL

Using video demos on product pages increased Zappos’ sales by up to 30%. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. This enables you to get reach on both, but prevents SEO cannibalization. Revenue: Measure close to the money. One call to action per video.

Video 48
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Mobile Magic: Leveraging The Power Of Text Message Marketing

YoungUpstarts

percent clickthrough rate, meaning that people actually read these things and respond to them. It doesn’t have to be a straight up sales pitch either. He is CEO of My Local WiFi, My Local SEOs, and on the executive board of four other IT companies. Less than 5 percent of marketing emails are ever opened. Even fewer are read.

Mobile 100
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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. 2) Increase y – Increase clickthrough rates. Test for revenue.

Analytics 131
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How to Get Traffic That Converts

ConversionXL

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). This GA custom report will show you visits per source along with revenue and visit value data. Goal 1 is for email signups and Goal 5 is sales).

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When “Free” Converts (and When It Doesn’t)

ConversionXL

Once Amazon implement their free shipping offer, sales went up in each country except for one – France. Once they changed it to free, sales went up in France as well. How Costco Drives Revenue With Free Samples. There have been cases in which sales were boosted by as much as much as 2,000 percent due to free sampling.

France 48