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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

The Strategy Behind Building A Thriving Online Community For Your Brand written by John Jantsch read more at Duct Tape Marketing. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. Key Takeaway: Community is one of those big buzzwords right now.

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How To Connect, Converse, And Convert Through Social Media Listening

Duct Tape Marketing

You put in keywords about your brand, your industry, your competitors, your products, and the social listening tool goes out there into the worldwide web and on social media channels and listens for those terms that you've put in and then brings all of the information back to you on what's being said about those terms. Then we can converse.

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Shut Up & Social Listen

Duct Tape Marketing

With the right social listening tools, you can find out where your targeted audience hangs out. There are a lot of niche communities where you might find a plethora of people interested in your specific product or service. Bean determine just how popular a product will be before placing it in stores across the country. Find Advocates.

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The “Foot-in-the-Door Technique,” or When Longer Forms May Work Better

ConversionXL

In ours, it often means incentivizing web form fills—gently prodding others to part with personal information that, they fear, could spark a swift, relentless inbox invasion. Shorter forms increase conversions, right? Critically, the reason that the FITD approach may work greatly influences how you should apply it to web forms.