article thumbnail

Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Differentiation is about standing out from the noise and giving people a reason to choose you over others. Let me tell you why that is, and how you can differentiate. Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication.

article thumbnail

The Impact of Community

Duct Tape Marketing

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. Would you support that idea? [10:39] 11:32] The subtitle of the book has 13 rules.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. We grew up in the senior living industry, and we both started at the single community location.

article thumbnail

Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

article thumbnail

Dr. Noufal Mais on the Importance of Differentiation when Building a Business

The Startup Magazine

Dr. Noufal Mais: I’d say to first understand the importance of differentiation. Forge relationships with other healthcare professionals, local businesses, and the community. I focused on delivering exceptional care and actively engaging with the community through screenings and outreach programs.

article thumbnail

10 Keys To Raising Your New Venture Funding Potential

Startup Professionals Musings

In the investment community, these leadership elements are often called “goodwill.” Leaders are assessed for their ability to fit into the brand community, embody the values required, maintain the right strategic priorities, and deal with the current organization stage. Leadership brand development. Modern information management tools.

article thumbnail

The Red Queen Problem – Innovation in the DoD and Intelligence Community

Steve Blank

Innovation, disruption, accelerators, have all become urgent buzzwords in the Department of Defense and Intelligence community. Our defense department and intelligence community owned proprietary advanced tools and technology. Solution 2: Use the McKinsey Three Horizons Model to differentiate among the three types.

Community 232