How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers
ConversionXL
NOVEMBER 10, 2021
For example, instead of bidding on the same terms as rival platform Asana, which will probably be more expensive, monday.com bids on its competitor’s name: Because of lower competition, competitor brand names tend to be cheaper. Leverage Performance PR to build trust with cold traffic. Promotion PR is built on relationships.
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