Conversion CPA Management PPC 
ConversionXL
JANUARY 29, 2016
To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. What’s crazy is that visitors from certain ISPs showed stronger engagement and higher conversion rates compared to other ISPs (this is where I almost cried).
ConversionXL
NOVEMBER 28, 2018
Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.
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Gust
OCTOBER 6, 2011
In my conversations with people in the startup world – from angel investors through entrepreneurs and employees with vast startup experience – I often hear about their perceptions of the marketing role as being pretty limited to acquisition. It is shocking to me how prevalent this POV is. It’s almost counter-intuitive.
ConversionXL
SEPTEMBER 17, 2019
But even a talented campaign manager can juggle only so many variables. Eventually, you end up with tons of segments that are difficult and time-consuming to manage. . New tools, however, offer marketers more possibilities without the pain of managing those complicated systems. Are they visiting on mobile?
searchengineland.com
MAY 30, 2012
Search & Conversion. Enterprise Social Media Management Software. It also lets me assess if this is going to be a quick, polite 20-minute conversation or an in-depth hour long dialogue. Looking downstream for differences in conversions in the creative. Enterprise SEO. In House Search Marketing. Keywords & Content.
Occam's Razor
AUGUST 12, 2013
MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! •
ConversionXL
FEBRUARY 3, 2017
Affiliate networks take a lot of the administrative and logistics work out of managing an affiliate program. The conversion rate of your landing page or offer. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.” (via via FeedFront).
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