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Female Founders: What the numbers mean and what they don't

This is going to be BIG.

The funny thing about stats is that you can basically come up with a stat to justify any argument or position--and the whole female founders in tech conversation has a ton of numbers that people put out there as various types of proof and justification, or blame. Ellen Johnston of Makr has a decade of senior creative experience.

Founder 160
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. This is a customer development problem. image source.

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How User Input Helped Course Selling Platform Kajabi Relaunch Page Builder

The Startup Magazine

Software development is an ongoing project. We developed Pages based on actual conversations we had with our customers,” explains Kenny Rueter, Kajabi co-founder and CEO. “We That personal approach to software development has been a key feature of Kajabi’s culture since the company launched in 2010.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". Cue sound of cicadas buzzing. (Or Making Oprah cry.

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Granularity and Consistency of Startup Metrics

SoCal CTO

Instead, give me the details on how you’re going to make your sales, and to whom, on the first day, the first quarter, and the first year. If you’re a Web-based startup, for example, show me how many unique visitors you think you can get in the beginning, and what you’re using for an estimated conversion rate (buyers to browsers).

Metrics 159
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iMemories VHS to DVD Conversions

Software By Rob

iMemories offers hassle-free conversion of pretty much any analog medium you have (even those old slide wheels and 8mm film) to DVD, and the DVD includes chapters every few minutes, plus a color cover with frames from the video. Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder.

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Lesser Known Traits of Successful Founders

Software By Rob

There are traits that successful founders possess that tend to be weaker or absent in people who are never quite able to make it work. So today I want to focus on a handful of lesser known traits that will contribute to your success as a founder. Successful founders don’t tend to waste time.

Founder 62