Up and Running

JULY 22, 2020

Whether you are selling goods, a subscription service, or online tools, finding ways to maximize your conversions is an ongoing task that you can’t afford to ignore. Any of these aspects, if not optimized, can mean the difference between conversions and lost sales. Test price comparison tables. Utilize user testing.

eCommerce 98

eCommerce Conversion Caching Technical Review 98

Both Sides of the Table

JANUARY 4, 2014

Nowhere is the politics more difficult than with co-founders, which is why for years I’ve spoken publicly about “ the co-founder mythology.” ” Of course we all go into businesses expecting to be aligned with our co-founders but over time life changes. Those are the easy cases. Equity for the future?

Founder 340

Founder Sacramento Cofounder Technical Review 340

Steve Blank

APRIL 16, 2024

Now we were in discussions with the potential buyers who had the corporate checkbook, and they were ready to have a “next step” conversation. My only excuse was that this was my first foray into enterprise sales.) So we built rigor into our sales process. Our conversions of demos into orders went through the roof.

Founder 342

Founder Engineer Sales Conversion 342

Duct Tape Marketing

MAY 18, 2022

Why Great Leadership Starts With Open Hearted Conversations written by John Jantsch read more at Duct Tape Marketing. Edward has been coaching and advising start-up founders, Fortune 10 executives, and heads of state for over 15 years. By leading with heart and sparking authentic conversation.

Conversion 95

Conversion Leadership SMS Framework 95

Both Sides of the Table

OCTOBER 15, 2014

Much has been written about when it is time to hire a “professional CEO” to run a startup company and of course that has long been a norm in Silicon Valley when founders find that their inexperience may be a limiting factor in company growth ( know as the Peter Principle ). I like technical founders so this wasn’t an issue.

Founder 309

Founder CTO Hire Silicon Valley Leadership 309

Duct Tape Marketing

JANUARY 6, 2022

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. In this episode, I’m taking a look back at the most popular episodes we aired and some of my favorite conversations in 2021. Marketing Podcast with John Jantsch. I chatted with some incredible guests in 2021. Number three.

Conversion 79

Conversion Technical Review Networking Audio 79

The Startup Magazine

SEPTEMBER 21, 2020

Here’s another from The Startup Magazine Founder Interview Series. Our goal is to eliminate the friction between individuals by ensuring that people are empathetic, good listeners and speak the truth in a diplomatic manner, leading to clear and appropriate conversations. Another aspect that we focus on is scaling culture.

Leadership 167

Leadership Founder Technical Review Entrepreneur 167

Duct Tape Marketing

JULY 31, 2019

Overcoming Objections in Sales written by John Jantsch read more at Duct Tape Marketing. On today’s episode of the Duct Tape Marketing Podcast is Jeb Blount , author of 10 books on sales, leadership, and customer experience. Blount also advises leaders through his training programs, Sales Gravy and Innovate Knowledge.

Sales 64

Sales Cofounder Technical Review Leadership 64

Austin Startup

JANUARY 20, 2021

It is so important that not a week goes by without a successful investor/founder extolling the benefits of moving quickly. In the world of startups, the idea of speed is often mentioned alongside shipping products and executing company-wide sprints but rarely is it discussed explicitly within the function of Sales. It’s up to you.

Sales 64

Sales Startup Sales Cycle Revenue 64

ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. Most startups fail. This is a customer development problem.

Customer Development 126

Customer Development Conversion Developer Customer 126

Up and Running

OCTOBER 7, 2019

However, as a founder of a small business or startup, you’re juggling many things. Think of them like this: If you have a critical sales milestone your company needs to meet by the end of the year, KPIs should deliver incremental evidence that you’re either headed in the right direction, or you’re not. . Sales KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

Startup Lessons Learned

AUGUST 28, 2014

Note that summer sale pricing for the conference ends on Monday night, so register now for the best deal possible. Generally, operational excellence is far more important for a VP of Engineering or a VP of Sales than for a VP of Marketing or CFO. Herewith, our introductions. Ben Horowitz, Andreessen Horowitz. Seppo is one such speaker.

Part-Time VPE 160

Part-Time VPE Sales Lean Cofounder 160

This is going to be BIG.

APRIL 16, 2024

Stop wasting your team’s time and a founder’s time. is trying to figure out how to get in front of the best founders with a title like Senior Associate or, potentially worse, Investor, which everyone assumes means Senior Associate. What successful founder wouldn’t reach out to me to brainstorm strategies and potential first hires?

Founder 88

Founder Bandwidth Deal Flow B2B 88

VC Cafe

MARCH 1, 2024

Most startups equate the process of fundraising to dating – founders have to typically kiss a lot of frogs until the find the right fit. Electric Vehicles – Lower battery costs powering adoption mean EV sales could reach 74 million in 2030. Complex transactions move from services ?

Artificial Inteligence 177

Artificial Inteligence Technical Review Software Review Generative AI 177

This is going to be BIG.

APRIL 14, 2014

The funny thing about stats is that you can basically come up with a stat to justify any argument or position--and the whole female founders in tech conversation has a ton of numbers that people put out there as various types of proof and justification, or blame. First time founder friendly. later in their careers.

Founder 143

Founder Venture Capital Cofounder Software Developers 143

The Startup Magazine

APRIL 15, 2022

One of the main barriers to sales is the customer checkout experience. Keep reading for some additional notes from Macropay’s Founder & CEO himself, Adam J Clarke. Understanding these reasons can help businesses adjust and improve their customer conversion rate by implementing new strategies. Understanding the Problem.

Technical Review 167

Technical Review Customer Startup Conversion 167

ReadWriteStart

OCTOBER 10, 2022

The Conversational AI market is growing dramatically, training new large generative models, expanding the technology stack, and bringing more advanced products to the market. The technologies behind conversational AI products are becoming more complex as well. . Unleashing the Advantages of Conversational AI to Startups.

Conversion 171

Conversion Open Source Startup Framework 171

Duct Tape Marketing

APRIL 25, 2019

7 Reasons Why Proposal Software Will Boost Your Sales written by John Jantsch read more at Duct Tape Marketing. For sales purposes, writing can be extremely daunting. If you’re great at closing sales, you don’t necessarily need to be a good writer. Moreover, your proposal will be added to the sales pipeline. Conclusion.

Software Review 78

Software Review Software Sales B2B 78

YoungUpstarts

DECEMBER 16, 2020

by Lamar Tyler, founder of Traffic Sales & Profit. Step Three: Conversion & Monetization. Most people try to start here instead of phase 1 and it shows in the sales. Lamar Tyler is creator and co-founder of Traffic Sales & Profit , a premier community for purpose-driven African American entrepreneurs.

Cofounder 165

Cofounder Marketing Audience Technical Review 165

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign.

Technical Review 148

Technical Review PPC SEM Marketing 148

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Conversion Optimization as a Mainstream Discipline.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

YoungUpstarts

APRIL 16, 2020

What are my top 5 expenses as a percentage of sales? Good targets include: Underperforming sales agents. This is done to eliminate administrative complexity, focus sales strategy, and reduce inventory. The ROI on cost savings is more compelling in a downturn, whereas the ROI on sales is more compelling during a growth cycle.

Recapitalization 200

Recapitalization Forecast Software Review Finance 200

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 48

Conversion Metrics Revenue Matching 48

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

YoungUpstarts

DECEMBER 7, 2017

by Hannah Sieber, co-founder and COO of EcoFlow Tech. My company, EcoFlow Tech, raised more than one million in sales and achieved our goals of getting customer feedback and generating buzz. However, having a high top-line sales numbers doesn’t necessarily mean you will hit your goals, or even that your campaign was a success.

Campaign 145

Campaign San Francisco Technical Review Flash 145

Eric Friedman

NOVEMBER 18, 2022

I have had a few founder friends reach out to me asking about how much equity to give to an advisor, and had some operators reach out asking how to become an advisor for an early stage founder. They can help open doors and close sales. Like all things, waiting to have the hard conversation is never a great idea.

Early Stage 103

Early Stage Equity Vesting Cap Table 103

ConversionXL

FEBRUARY 3, 2022

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MARCH 31, 2021

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Cold email and referrals have often been quite effective.

Audience 127

Audience Non-Compete Distribution Channel 127

Up and Running

JUNE 12, 2014

Be sure to also join in on the conversation and when relevant, mention what your product or service can do to help. According to David Prochaska, Founder and CEO of ePoint Digital , developing relationships within your local community is the best way to get your first customer. When they refer you, it’s pretty much a sale closed.

Founder 142

Founder Marketing Startup Software Review 142

Austin Startup

MARCH 13, 2020

Q1 2020 marks Reset ’s two year anniversary, from when we had our first conversation about how we could help distributed teams find affordable space to meet and work. Your partner matters To all those solo-founders out there?—?kudos kudos to ya’ll. Especially with the state of the funding for female entrepreneurs.

B2C 62

B2C Austin B2B Cofounder 62

YoungUpstarts

JULY 23, 2018

by Brian Signorelli, author of “ Inbound Selling: How to Change the Way You Sell to Match How People Buy “ When you work in sales, there’s no end to the advice you field. I did a Google search and quickly found the most popular pieces of sales negotiation advice being shared these days. The Verdict: DISAGREE.

Sales 150

Sales Matching B2B Demand 150

Duct Tape Marketing

OCTOBER 9, 2018

How to Use LinkedIn to Generate Sales Conversations written by John Jantsch read more at Duct Tape Marketing. Combined with the text below you should have a pretty good feel for how to use LinkedIn to generate sales conversations. She is the co-founder of Vengreso , a leading digital sales transformation company.

Conversion 74

Conversion Sales Audience Social Network 74

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Gavin Braman, Co-Founder @ Drifting Creatives. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing. He explained how lead generation uses a short term, sales-focused strategy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

DECEMBER 1, 2016

But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? If, for instance, it seems that your display ads aren’t adding much of a conversion value according to a particular model, will you stop using display ads? Time Decay Attribution.

Conversion 48

Conversion Analytics Algorithm Channel 48

ConversionXL

JUNE 2, 2022

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result?

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

JANUARY 14, 2021

In this episode of the Duct Tape Marketing Podcast , I interview John Warrillow, Founder of the Value Builder System which is a simple software for improving the value of company. Questions I ask John Warrillow: What does this new book add to the conversation about selling your business? Is there a perfect time to sell your business?

Software Review 89

Software Review Cloud Conversion Software 89

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that had a sales cycle of less than x weeks. In sequential testing , you simply change things on your site and note how your conversion rate changes over time. Optimizing the sales process is a tricky topic, as there are many ways to do it. Acquisition Efficiency. Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48