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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

You’d think conversion optimization and SEO should play together nicely, right? In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization?

SEO 48
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

They need a solution and your name pops up into their head and they type. That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. People familiar with your brand. Uninvited, but we love them!

Analytics 122
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7 Web Form Optimization Insights from Testing Hundreds of Forms

ConversionXL

We’ve all heard stories about the impact that forms have on conversion rates, like how Expedia made an extra $1 million per year by removing one field on their form or how Marketo received 34% more leads by experimenting with their form length. Multi-Step Forms: How Asking More Questions Can Increase Conversions. Image Source.

Web 120
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

Each time you integrate with a new tool, add new social media buttons, and make other changes to your site in an effort to get more traffic and more conversions, you are likely to check your site more frequently. The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. That’s how account-based marketing got its name. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

We’re considering doing SEO and PPC as well as cold calling to generate leads. At the end of the conversation, ask them if they’d be willing to make an introduction. 1 page website w/ simple checkout, then add things as you feel it’ll help increase conversions. We have two full time sales people and we use Salesforce.