ConversionXL
JANUARY 12, 2016
Is PPC data showing in Google Analytics? Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? PPC Keyword ID’s Visible on Landing Pages.
ConversionXL
JUNE 24, 2020
Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Low or non-existent conversions.
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ConversionXL
FEBRUARY 19, 2016
You’d think conversion optimization and SEO should play together nicely, right? In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization?
Occam's Razor
SEPTEMBER 20, 2010
That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. If they are like every other company that obsesses with PPC and Yahoo! Not bad eh? You want to know who these people are.
ConversionXL
APRIL 10, 2019
PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.
ConversionXL
JULY 25, 2016
Each time you integrate with a new tool, add new social media buttons, and make other changes to your site in an effort to get more traffic and more conversions, you are likely to check your site more frequently. The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out.
ConversionXL
JUNE 2, 2022
ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. Tools for IP-targeted ads: MRP ; Terminus. Individuals don’t make B2B buying decisions; groups do. Account-based marketing flips the traditional marketing and sales funnel upside down. Test different channels.
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