ConversionXL
NOVEMBER 29, 2018
If your onboarding experience is terrible or your product uninspiring, you’re wasting time with the “freemium vs. free trial” debate. A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. Consumer psychology also suggests why product-led strategies may enjoy more success : Endowment effect.
Startup Lessons Learned
MARCH 25, 2010
This is the first post that moves into making specific process recommendations for product development. Heres an excerpt: The Startups Rules of Speed - The Conversation - Harvard Business Review Every startup that achieves success eventually faces a critical moment — whether to speed up or slow down.
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Startup Lessons Learned
JANUARY 7, 2010
Id be honored to have you join the conversation. The Conversation - Harvard Business Review For most of us, the phrase management science conjures up a decidedly non-entrepreneurial image, and for good reason. Read the rest at The Conversation - Harvard Business Review. Id be honored to have you join the conversation.
Startup Lessons Learned
JUNE 2, 2010
The Five Whys for Start-Ups - The Conversation - Harvard Business Review Root cause analysis and preventive maintenance are concepts we expect to see in a factory setting. The Five Whys for Start-Ups - The Conversation - Harvard Business Review Root cause analysis and preventive maintenance are concepts we expect to see in a factory setting.
Startup Lessons Learned
NOVEMBER 7, 2008
Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment.
Startup Lessons Learned
APRIL 7, 2010
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. For example, I’m a big believer in split-testing.
Startup Lessons Learned
MARCH 16, 2009
Ever since that time, I have struggled to explain how the feedback loop in customer development should interface with the feedback loop in product development. Labels: customer development , product development 8comments: Sarah Milstein said. Im pretty excited youve written this post, Eric.
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