Conversion Lead Generation PPC Reference 
ConversionXL
FEBRUARY 26, 2014
Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Focus on Relevancy.
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Duct Tape Marketing
JANUARY 5, 2017
6 Tactics for Turning Your Website into a Lead Generating Machine written by Guest Post read more at Duct Tape Marketing. Anybody can create a website, but not everybody can create a conversion machine. By tailoring your site to appeal to the different micro-niche audience, you will increase the conversion rate.
Up and Running
MAY 3, 2021
In this piece, we look at how you can start growing your SEO business, from business plans to lead generation. For those not in the know, SEO refers to search engine optimization. Indeed, it is often in constant competition with PPC for budget. What is an SEO business? SEO takes time to execute and take effect.
Occam's Razor
JULY 1, 2008
conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).
ConversionXL
OCTOBER 4, 2021
For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. Adding the product to their basket was the right thing to do.
ConversionXL
AUGUST 11, 2021
Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. For advertising opportunities, research PPC, print, and traditional media fees based on similar audiences and value the asset accordingly. Audience data. Best, Chris.
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