Duct Tape Marketing

JUNE 29, 2017

How to Use Your Website to Convert Consulting Leads into Clients written by Guest Post read more at Duct Tape Marketing. As a consultant who must balance delivery versus sales, not having enough leads can lead to the dreaded feast-or-famine cycle. Nurturing and educating your leads is time-consuming work.

Email 64

Email Design Sales Widget 64

ConversionXL

MAY 31, 2017

For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. It has always seemed like a given that if your conversion rate is slumping, you could fix it by making some adjustments to your forms (e.g. True, some companies experimented with social media as a sales channel as well.

Lead Generation 91

Lead Generation Channel IP Conversion 91

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This isn’t a rule for blog posts or other top-level pages, but consider it for sales or other bottom-of-funnel pages.

B2B 73

B2B Design Matching Search 73

Duct Tape Marketing

SEPTEMBER 28, 2017

Jake: Yes, so basically the whole concept for the Dream Client campaign came up where I basically read “The Ultimate Sales Machine” by Chet Holmes many years ago. That’s the simple one, and then after that, whenever they accept it we send them another message that’s, once again, not sales-y.

Campaign 40

Campaign Widget Technical Review Conversion 40

ConversionXL

AUGUST 15, 2017

Here’s what we found: Measuring content ROI is really as simple as knowing your conversion rate. That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. Leads generated. Conversion rate. Direct sales.

Marketing 126

Marketing Analytics Conversion SEO 126

ConversionXL

AUGUST 15, 2017

Here’s what we found: Measuring content ROI is really as simple as knowing your conversion rate. That is, you need to know which channels cause clicks to which articles, which articles convert visitors into leads, and which leads convert into customers. Leads generated. Conversion rate. Direct sales.

Marketing 92

Marketing Analytics Conversion SEO 92

ConversionXL

AUGUST 13, 2015

Lead generation. As The Chat Shop describes it , reactive chat is like “going into a store and browsing around, you can see the sales associate is in the store and available to help, all you need to do is ask. Proactive chat is when a sales associate approaches you at the right time to answer all the questions you want answered.

Widget 48

Widget Mobile Lead Generation Channel 48

ConversionXL

JANUARY 6, 2012

I’d make the landing page a little longer, add more sales copy and another call to action to the bottom. This one is not only ugly, but quite random and not built with conversions in mind. Colors can affect conversions, it would be an interesting split test. A rotating image slider is generally a bad idea for conversions.

Social Media 62

Social Media Video Email Stock 62

Austin Startup

OCTOBER 16, 2018

Digital Marketing Methodology for Online Sales [+6 Pro Tips] Advertising is your sales team running 24/7 and reaching your target market at scale. Fitness goals can be a very personal conversation. High price points and high-touch sales processes may require a conversation, and your goal may be lead generation. ??

Advertising 78

Advertising Audience Campaign Matching 78