Remove Conversion Remove Media Remove Redemption Remove Revenue
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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

More and more startups are pursuing Revenue-Based VCs , but “RBI” doesn’t fit everyone. Flexible VC 101: Equity Meets Revenue Share. By tying payments to actual revenues, founders and investors remain aligned around the company’s real-time performance, good or bad. Flexible VC: Revenue -based. Of the Inc.

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How to Use Social Media To Drive Sales

ConversionXL

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. So don’t use social media to sell per-se.

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How and Why You Should Validate Your App Idea Before You Build

Up and Running

The end user of the application was those who recycled, however, the recycling and reward redemption process required partnerships with recycling facilities, local businesses, and government agencies. It worked by enticing app users to recycle, which earned them points they could redeem for rewards from local businesses.

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How to Raise Prices for Existing Customers

ConversionXL

A fixed pricing structure not only reduces potential revenue—and, therefore, the money available to invest back into the product—but also impacts perception: Increasingly, customers will see your product as the “cheap” option. Over time, the potential gain (or loss) in revenue can have an exponential impact. You need the revenue.

Customer 121
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Less than two percent of people on your website will complete the macro-outcome (conversion).

Analytics 165
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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” However, what really matters is the ease of the redemption process and the rewards available. The contest increased trial engagement by 54% and conversion rates by 15%. Why Gamify Customer Retention?

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Investors Beware: Today’s $100M+ Late-stage Private Rounds Are Very Different from an IPO

abovethecrowd.com

As a result, a “late-stage” financing is no longer reserved for high-revenue, pre-profitability companies getting ready for an IPO; it is simply any large round of financing done at a high price. Lost in this conversation are the dramatic differences between a high priced private round and an IPO.

IPO 40