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How to Use Social Media To Drive Sales

ConversionXL

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. So don’t use social media to sell per-se.

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Flexible VC, a New Model for Companies Targeting Profitability

David Teten

Yes, via conversion rights at a valuation cap. Yes, via conversion rights at a valuation cap. As a result, unfounded hockey-stick graphs and unicorn promises give way to financial fluency, realistic expectations, frank conversations about what a business can credibly achieve, and transparency. . Flexible VC: Compensation-based.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Less than two percent of people on your website will complete the macro-outcome (conversion).

Analytics 165
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How to Raise Prices for Existing Customers

ConversionXL

Case study: Netflix’s “lost year” and a shot at redemption. Media outlets have covered the price increase exactly as Netflix wants. Those conversations may come from product advocates in Slack groups or via customer surveys. Whatever you do, don’t be Netflix. In 2011, Netflix screwed up.

Customer 121
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How to Work with Lawyers at a Startup

Both Sides of the Table

You never got around to agreeing exact equity splits but you had many conversations about it. They’ll invite you out to events in which you’ll meet their other clients, you can get to know them socially and hopefully develop a real mentorship relationship where every conversation is not on the clock. And Brad Feld.

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How and Why You Should Validate Your App Idea Before You Build

Up and Running

The end user of the application was those who recycled, however, the recycling and reward redemption process required partnerships with recycling facilities, local businesses, and government agencies. It worked by enticing app users to recycle, which earned them points they could redeem for rewards from local businesses.

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After the Purchase: Optimizing Customer Retention Through Gamification

ConversionXL

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” However, what really matters is the ease of the redemption process and the rewards available. The contest increased trial engagement by 54% and conversion rates by 15%. Why Gamify Customer Retention?