Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.
Occam's Razor
MARCH 26, 2008
We love our conversion rates. :) Really really. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate. Conversion being just one of them ( "please please let me in, I want to be converted!!" oh conversions. : ). No Outcomes = No Happiness.
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