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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.

Occam's Razor

We love our conversion rates. :) Really really. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate. Conversion being just one of them ( "please please let me in, I want to be converted!!" oh conversions. : ). No Outcomes = No Happiness.

Analytics 121
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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. When writing such posts, be sure that your tone and style of writing is helpful, descriptive, fun and conversational. Organic Social Media Cannabis Marketing.

SMS 101
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Do I dare call bullshit aloud? Do you?

A Smart Bear: Startups and Marketing for Geeks

I mean, as much as Social Media is supposed to be about “honesty&# and “being human&# and “genuineness,&# of course most isn’t. Maybe you’ll see that “RSS subscribers&# is not the measure of the quality of your thoughts. When do I earn the right to say what I think?

Affiliate 250
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Social Media Marketing for Lead Generation

Duct Tape Marketing

Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Make a new plan, Stan, and it should probably involve social media. Small businesses are using social media to create a brand for themselves, making them almost instantly recognisable.

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How to Create an Effective Social Media System

Duct Tape Marketing

How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. When you view social media use in this light another long-standing assumption falls by the wayside – the fact that you can’t or shouldn’t sell using social media.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. We use targeting in a similar way to shape our terms to boost their conversion potential. We should look toward.

PPC 111
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How to Use Social Media in Sales

Duct Tape Marketing

How to Use Social Media in Sales written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Smart salespeople have learned to tap the power of social media, but sadly, many companies still see social media tools and networks as a pointless and even scary place for their sales teams to focus.