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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) release of the product.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Founders Need to Be Ruthless When Chasing Deals

Steve Blank

This can be the beginning of a profitable customer relationship or a disappointing sinkhole of wasted time, money, resources, and a demoralized engineering team. I was having coffee and pastries with Justin, an ex-student, listening to him to complain over the time he wasted with a potential customer.

Founder 331
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A New Way to Teach Entrepreneurship – The Lean LaunchPad at Stanford: Class 1

Steve Blank

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Over the quarter, teams of students would put the theory to work, using these tools to get out of the building and talk to customer/partners, etc.

Lean 298
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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. This engineering manager is a smart guy, and very experienced.

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Are Business Plans Still Necessary?

Both Sides of the Table

In all of these new product and cost-focused new trends, a big problem has emerged that all of these movements have not addressed. Do you really want to spent $100k building a product to discover through Customer Development that the market is too small? I care about the thought that you’ve given to the customer problem.

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[Review] The Lean Startup

YoungUpstarts

Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike. Customer development (the understanding of customer needs) must be married to agile development (a process which drives waste out of product development).

Lean 193