Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. This engineering manager is a smart guy, and very experienced.

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Steve Blank

APRIL 16, 2024

This can be the beginning of a profitable customer relationship or a disappointing sinkhole of wasted time, money, resources, and a demoralized engineering team. I was having coffee and pastries with Justin, an ex-student, listening to him to complain over the time he wasted with a potential customer.

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Steve Blank

FEBRUARY 6, 2014

This year, at one of the universities where I teach in the engineering school, our quarter was going to start right after the New Year. Others complained that they had paid for plane tickets and it would cost them money to change, etc. Filed under: Customer Development , Lean LaunchPad , Teaching.

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Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Teams talk to 10-15 customers a week and make a minimum of 100 customer visits.

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Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. The first class was an introduction to the concepts of business model design and customer development.

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A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. ” How many times have you heard someone agree that “it would be great if someone did X,” but when show them someone did do X, but it costs $39.99, they don’t buy? 10,000/mo means larger companies only.

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Both Sides of the Table

NOVEMBER 3, 2009

In all of these new product and cost-focused new trends, a big problem has emerged that all of these movements have not addressed. Do you really want to spent $100k building a product to discover through Customer Development that the market is too small? I care about the thought that you’ve given to the customer problem.

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Steve Blank

MAY 30, 2016

And they’re getting a handle on what it costs to build a company to deliver it. But a decade earlier as undersecretary of defense for research and engineering, he was the father of the second offset strategy using software and semiconductors to build smart weapons, smart sensors, and stealth aircraft that helped end the Cold War.

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Steve Blank

MAY 6, 2015

Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback. The goal of Build-Measure-Learn is not to build a final product to ship or even to build a prototype of a product, but to maximize learning through incremental and iterative engineering.

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Up and Running

MARCH 21, 2018

A study done by SurveyMonkey and Search Engine Land found that brand name was the first thing people looked for when clicking on search engine results: Source. On places like Facebook, where the CPM (cost to reach 1,000) is the cheapest of any ad network ever: Source. Custom development. WordPress DIY.

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YoungUpstarts

APRIL 21, 2013

Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike. Customer development (the understanding of customer needs) must be married to agile development (a process which drives waste out of product development).

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Steve Blank

MARCH 2, 2011

Working with him, I’ve been impressed to watch his small team embrace Customer Development (and Business Model Generation ) and search the world for the right product/market fit. They’ve tested their hypotheses with literally hundreds of customer interviews on every continent in the world. Corporate elephants can dance.

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Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Steve Blank

FEBRUARY 13, 2024

We’ll sell them the CDROM drives as well.” (The Kodak CDROM drives were the size of professional audio equipment and depending on the model, costing $600-$1000 in today’s dollars.) (And Or jet engine maintenance. So what’s the lesson for Apple? Every company that has complex machinery have been experimenting with AR for years.

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View from Seed

OCTOBER 24, 2019

Also, the benefit of raising a pre-seed from great partners probably outweighs the cost. I’d keep the dilution really low at that stage, and focus on very cheap customer development tactics or even a hybrid services model to test out your initial hypothesis without requiring meaningful outside funding.

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Steve Blank

JULY 25, 2011

Scientists and engineers as founders and startup CEOs is one of the least celebrated contributions of Silicon Valley. ESL, the first company I worked for in Silicon Valley , was founded by a PhD in Math and six other scientists and engineers. It might be its most important. ———-. Cold War Spin Outs.

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A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 14, 2012

Often they’ll agree if it means a steep hourly discount or cheaper maintenance costs.) You build the product, then you have your banner customer and go get others. Don’t tell me “they need to see a working product before they’ll have a chat” or any other typical, lame excuse engineers (including me!)

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Steve Blank

JUNE 26, 2015

To move innovation faster, we now have 21 st century tools — Business Model Canvas , Customer Development , Agile Engineering – all adding up to a Lean Startup. Innovation and improvement occurs in Horizon 1 on process, procedures, costs, etc. Lean is The Engine for the Ambidextrous Organization.

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The Startup Magazine

OCTOBER 29, 2018

Evaluate your potential developers’ knowledge, experience, and the skills listed on their software engineer resume. Discuss costs upfront and be sure the talent fits within your budget while still providing you excellent quality. Cost-savings with the more affordable developer and IT project manager salary.

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Steve Blank

APRIL 4, 2011

Veritas , was the team building a low cost, residential wind turbine that average homeowners could afford. From a slow start of customer interaction they made major progress in getting out for the building. This week they refined their target market by building a map of potential customers in the U.S.

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Steve Blank

JUNE 25, 2009

Computer hardware companies were faced with their customers asking for low-cost (relatively) desktop computers they had no experience in building. Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.)

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Startup Lessons Learned

SEPTEMBER 15, 2008

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

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Steve Blank

APRIL 10, 2009

One of the things he mentioned was that when it came to decision-making he still tended to think and act like an engineer. Since every situation is unique, there is no perfect solution to any engineering, customer or competitor problem, and you shouldn’t agonize over trying to find one. The same is true in your company.

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Steve Blank

MAY 7, 2019

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

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Steve Blank

DECEMBER 2, 2013

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. But the big payoff came when their discussions with medical device customers revealed an entirely new way to think about pricing —potentially tripling their revenue. Cost-based Pricing versus Value-based Pricing.

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Steve Blank

JANUARY 21, 2016

It ultimately failed because she was focused on engineering the product, but didn’t validate the rest of her business model (product/market fit, distribution channel, customer acquisition, etc.). Filed under: Customer Development , SiriusXM Radio Show. Chase that idea, stop hiding, carve out the time you need. …

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SVPG

OCTOBER 14, 2014

” I first witnessed this many years ago when I was an engineer for HP, building platform and tool technology products for “the enterprise.” ” We were big practitioners of what we now call Customer Development, and our customer was typically the IT organization of large companies. 5) Funding.

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Steve Blank

FEBRUARY 10, 2016

. … (Still) We had no idea the complexity that would be involved from sourcing the manufacturer and how long it would take once you found that manufacturer to be able to engineer the product… It’s very different when you’re engineering a product to make 100 of parts. …. Want to be a guest on the show?

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Steve Blank

JULY 22, 2013

(Drones were better than satellites because of higher resolution and the potential for making more passes over the fields, and better than airplanes because of lower cost.). Smart team, real domain experts in hyper-spectral imaging, drone design, good start on customer discovery, beginning to think about product/market fit, etc.

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Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted.

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Steve Blank

MAY 11, 2009

A month or two before the QuickTime public announcement in May, the SuperMac hardware engineers (who had a great relationship with the QuickTime team at Apple) started a “ skunk works ” project. In less than a month they designed a low-cost video-capture board that plugged into the Mac and allowed you to connect a video camera and VCR.

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Steve Blank

NOVEMBER 21, 2016

The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products. They’re also focusing on developing relationships with and getting buy-in from key partners like the Red Cross and other NGOs.

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Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 21, 2016

The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products. They’re also focusing on developing relationships with and getting buy-in from key partners like the Red Cross and other NGOs.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

OCTOBER 6, 2020

However, if we give them equipment that fails to keep up with the threat or state of the art, our warfighters bear a cost (ultimately with their lives) that they and the nation will pay. The first, the transition from buying a small number of exquisite systems versus large number of low-cost systems. They ended up buying 187.

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Steve Blank

MAY 28, 2009

Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. In these markets it’s all about customer/market risk.

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Startup Lessons Learned

JUNE 17, 2010

I was an engineer on the engineering team. For one, the engineers consider the artists stupid; the artists consider the engineers arrogant. The engineering team would then build that feature, mimicking the UI as close as they could using the current primitives supported by the system. The meeting was tense.

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Startup Lessons Learned

SEPTEMBER 30, 2008

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. In my mind, theyre racking up costs (one month for that part, two months for that other part, uh oh). I mean, have you seen other people? Heres my take.

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