Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Cost to execute the test. Confidence that the test will yield a successful result.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Cost to execute the test. Confidence that the test will yield a successful result.

Management 20

Management Analytics Technical Review Framework 20

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. He wrote it in 2000, and as far as I know has never updated it.

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 8, 2008

It cost us a few hundred thousand dollars to get our app up and running, but none of that was dollars spent on software licenses or professional services. I cant really imagine how much it cost our "grownup" counterparts at other dot-com startups to get their first app up and running. Looking back, that was a special moment.

San Francisco 68

San Francisco Technology Continuous Deployment Lean 68

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In a mature company with a mature product, the goal is to pay for lots of people to come to your website.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 2, 2008

Or your cost of customer acquisition just magically floats up to match your customer lifetime value. Thoughts on scientific product development Lo, my 5 subscribers, who are you? In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. we dont talk enough about how it feels.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy.

Software Review 115

Software Review Design Agile Analytics 115

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy.

Software Review 102

Software Review Design Agile Analytics 102

Startup Lessons Learned

FEBRUARY 28, 2009

We picked those numbers by counting up the numbers of friends, family, and relatives we thought we could cajole into buying our early product. Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. But code written that doesnt help the company succeed is a sunk cost.

San Francisco 98

San Francisco Continuous Deployment Lean DC 98

Startup Lessons Learned

MARCH 13, 2009

So dont combine your product launch with a marketing launch. Instead, do your product launch first. Start with a five-dollar-a-day SEM campaign. gave us two years of a beta product to build up the service and the brand awareness. Slow progress, but has cost less than 150k aud so far. Dont scale. Great article.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 5, 2008

[link] And - of course - going through [link] and reading up on the various different approaches different companies have (successfully) taken towards getting scalability at reasonably low cost. Thoughts on scientific product development Lo, my 5 subscribers, who are you? sadly, this blog forces you to use a google account.

Open Source 107

Open Source San Francisco Continuous Deployment Lean 107