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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. Then continue to measure and learn what works, at what cost.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 248
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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 177
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10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

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10 Keys To Enabling Your Startup For Unicorn Growth

Startup Professionals Musings

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Focus on marketing and indirect channels to get the message out quickly.

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

And then, of course, other business owners stay aloof from customers for a different, more instinctual reason: In a digital age dominated by email and computer screens, they simply don’t know how to interact with customers face-to-face and avoid doing so at all costs. If that makes you uncomfortable, relax.

Customer 170
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10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 120