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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. My guests today are Todd and Laure Fisher, their husband and wife co-founders of Call Tracking Metrics company. Marketing Podcast with Todd and Laure Fisher. This is John Jantsch. So it's has a much, it, it works better.

Metrics 83
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6 Strategies To Anticipate And Survive New Entrants

Startup Professionals Musings

Most business metrics I see compare current performance to your own previous experience, rather than your performance compared to industry standards and competitors. Amend this culture to highlight and reward new initiatives on a regular basis, with metrics to assess value and progress. The return was far greater than the cost.

Metrics 178
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Metrics are a problem.

Metrics 165
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10 Keys To Winning In A Sea Of Competitors and Change

Startup Professionals Musings

Analyze market events in the context of emerging trends. Put metrics in place to track decision results. It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Quick decisions and biases can be very costly.

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How to Raise Money – It’s a Journey Not An Event

Steve Blank

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. What is some of the critical metrics that matter? Note that each market – web/SAAS/physical products – and channel – online/direct sales – has different metrics and a different funnel steps.)For

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Events and Networking in Los Angeles

SoCal CTO

skip to main | skip to sidebar SoCal CTO Friday, February 23, 2007 Events and Networking in Los Angeles One of the issues I discussed in Innovation and Geography was that the geography and traffic in Los Angeles generally makes it more difficult for networking. He is a frequent speaker at industry and academic events.

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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

Other sources stronger than paid media today include key social media influencers, such as “mommy bloggers” and popular YouTube events. All require planning, deliberate actions, and quality content and event creation which will likely absorb all the savings from reduced paid media campaigns. Earned media. Long-term sales.

Media 238