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The State of Gaming in 2022

VC Cafe

With the crypto winter and general negative tech backlash it’s easy to dismiss the plans for the Metaverse as tech jargon, but I wouldn’t discount the potential, given the trends, quality of talent and the volume of capital being invested into the space by VCs and corporations alike.

Forecast 190
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How To Identify Mobile App Opportunities Within Your Business

YoungUpstarts

In fact, one of the most difficult obstacles for most businesses is convincing the main power houses (board members, directors, investors) to sign off on the budget needed to fully explore these opportunities; especially when it comes to investing in mobile technology, i.e. mobile app development. Focus on the Benefits Instead of Cost.

Mobile 127
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. Exec Summary: Most companies (98+%) in the world (even tech startups) should be very profit focused. Cost of Goods Sold (COGS) =.

Startup 418
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Making Decisions in Context

Austin Startup

There are many ways to measure technical skills and check work histories and achievements, but assessment of team chemistry is a high art form. Compensation decisions obviously affect hiring and retention. Make your choices only after you’ve done some due diligence with other companies where they’ve served.

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The Modern Approach To Account Based Marketing

ConversionXL

While reading a book called “ No Forms, No Cold Calls & No Spam ” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem. Technology has both enabled us and added needless complexity to the process. Dave says it best (who ran ABM at Marketo & Bizible).

IP 98
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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

Seattle should be the envy of any non Silicon Valley tech community in the country. Great lifestyle, great cost of living, motivated people and only the crap weather on the negative side. It really wouldn’t take much to turn a great technology ecosystem into a truly electric one. The ingredients are all here.

Seattle 317
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The Direct-to-Consumer Checklist

Austin Startup

You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV). All else being equal, the incremental cost of acquiring the next customer will always be higher than the last. What happens at 3X?