Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 37

Cost Marketing Audience Media 37

ConversionXL

JUNE 16, 2022

Where your product or service fits into the market. Depending on which channels you use in your marketing, this might include: Newsletters; Blog posts; Company social media channels; Personal social media accounts ; Influencers; Company and industry podcasts; YouTube; Paid ads (Google and social media); Messaging apps; Syndication platforms.

Campaign 149

Campaign CTO Marketing Social Media 149

Startup Professionals Musings

JANUARY 22, 2020

Typically, individual investments will be less than $100K, but a group of angels may syndicate multiples. Their interest is in a business which has proved the viability of a new and innovative product, and even sold a few already, and are ready to scale the business. Decisions are based on the startup team vs the product.

Angel Investor 322

Angel Investor Valuation Syndicate Syndication 322

View from Seed

APRIL 30, 2015

It can be lower cost and can either buy more time or accelerate growth. It’s generally got a lower cost compared to equity capital and can help support growth. Today, we wanted to share some basics of another source of capital: venture debt. What is it, and how should founders think about it? What are some pros and cons?

Term Sheet 120

Term Sheet Equity Startup Seed Stage 120

David Teten

JANUARY 19, 2021

That said, nothing is cost-free. More complex cost of capital calculation. This causes the cost of capital for Flexible VC, often calculated through IRR (similar to an interest rate), can be higher than that of venture debt or traditional RBI. Flexible VC can allow Impact VCs to thread this needle.”. Cash collateral.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

YoungUpstarts

JANUARY 21, 2014

And finally, in Darwinian fashion, competition for market share amongst the venture capitalists as a result of increased numbers of angel investment syndicates will clear the decks of the low-value add venture capital dollars. Clutter includes: toxic people, time drainers, unnecessary events, and non-crucial product features.

Entrepreneur 210

Entrepreneur Startup Balance Sheet Non-Compete 210

YoungUpstarts

NOVEMBER 5, 2012

This is especially true considering the escalating cost of higher education. Get informed about changes in healthcare costs. Healthcare costs continue to increase to astronomical levels, and it’s only going to get worse. And controlling healthcare costs is not all about health insurance. Hang up on high tech costs.

Finance 157

Finance Technical Review Cost Syndicate 157

crowdSPRING Blog

APRIL 25, 2018

Your small business may have a terrific product or service. You need to effectively market your products or services so that potential customers actually know about them. Hubspot defines a lead as “a person who has indicated interest in your company’s product or service in some way, shape, or form.”

Small Business 63

Small Business Marketing Social Media Lead Generation 63

Startup Professionals Musings

OCTOBER 10, 2018

Most metropolitan areas have groups of local high-net-worth individuals interested in supporting startups, and willing to syndicate amounts up to a million dollars for qualified startups. The process is long, but it doesn’t cost you any equity. Look for a warm introduction to make this work. Apply to local angel investor groups.

Entrepreneur 240

Entrepreneur Equity Small Business Administration SBA 240

YoungUpstarts

JUNE 22, 2019

SEO doesn’t cost much, especially when compared to other marketing and advertising strategies, so it has a disproportionately high return on investment (ROI). Others should be handled by a professional agency, but you’ll still enjoy relatively low costs, since you don’t have to pay for things like ad placements or physical products.

SEO 186

SEO Marketing Startup Syndicate 186

ConversionXL

APRIL 7, 2020

According to Edison Research , 80% of users listen to most of each episode, averaging 7 per week, while 69% of listeners agree that podcast ads make them aware of new products or services. But podcasting does have a lower cost and barrier to entry than video (at least quality video production). Podcast production.

Syndicate 85

Syndicate Syndication Hosting Audio 85

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

Search 226

Search PPC Widget SEO 226

Startup Professionals Musings

OCTOBER 12, 2014

Most metropolitan areas have groups of local high-net-worth individuals interested in supporting startups, and willing to syndicate amounts up to a million dollars for qualified startups. The process is long, but it doesn’t cost you any equity. Look for a warm introduction to make this work. Apply to local Angel investor groups.

Entrepreneur 283

Entrepreneur Startup Equity Small Business Administration 283

Agile VC

APRIL 17, 2011

Kayak was started here in my backyard of Boston… co-founder & CTO Paul English and the product/engineering team is based here in Concord MA. 5) High Productivity: Kayak had 148 employees at the end of 2010. Last week ZipCar began trading and has a market cap of about $1 billion. What’s Your Favorite Future?

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. Danny Wong , Blank Label Group, Inc.

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

Search 225

Search Engineer SEM Widget 225

David Teten

DECEMBER 3, 2019

Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. Russell Rothstein, Founder and CEO, IT Central Station , a product review site, said, “We see VCs on our site very often. They read reviews of the products of target investments.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

mashable.com

SEPTEMBER 12, 2011

While all of these factors are true to an extent, the truth of the matter is that the reduced costs of hardware and software are easily offset by the expense of engineers and experienced business people. Nearly all of your costs will be headcount, primarily in the engineering department.

Startup 79

Startup Social Media RSS Social Network 79

K9 Ventures

APRIL 27, 2011

Arlo and AJ had built a stunning new way of doing product discovery for soft goods. So far, almost every shopping website shows products either in an endless list of “Next Page” links (hint hint Amazon — you have so much room for improvement!), or by using keyword search, which doesn’t really cut it.

Software Review 134

Software Review Technical Review IP Finance 134

Hippoland

MARCH 30, 2018

My hypothesis is that there will be a real shake up in how deals are done in startups, and you’ll see turnover as some of these new brands overtake older well-established VC firms. (This is an aside for another blogpost) And then there are also syndicates. From there, you can find various syndicates. B) Operations costs more.

Seed Stage 48

Seed Stage Syndicate Syndication Convertible Security 48

Hippoland

MARCH 30, 2018

My hypothesis is that there will be a real shake up in how deals are done in startups, and you’ll see turnover as some of these new brands overtake older well-established VC firms. (This is an aside for another blogpost) And then there are also syndicates. From there, you can find various syndicates. B) Operations costs more.

Seed Stage 48

Seed Stage Syndicate Syndication Convertible Security 48

Startup Professionals Musings

SEPTEMBER 25, 2016

Most metropolitan areas have groups of local high-net-worth individuals interested in supporting startups, and willing to syndicate amounts up to a million dollars for qualified startups. The process is long, but it doesn’t cost you any equity. Look for a warm introduction to make this work. Apply to local Angel investor groups.

Equity 120

Equity Small Business Administration SBA Syndicate 120

The Startup Magazine

AUGUST 14, 2018

So, think of all of the consumers your business could potentially reach, solely by taking the time to share more about your company, its products and services, and other relevant information via a dedicated podcast. So we decided to strip the audio from those and syndicate them into a podcast”. Source: Pixabay. How has this helped?

Demand 98

Demand Audio Syndicate Syndication 98

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. He has a good team, and theyve shipped a working product to many customers.

Software Review 164

Software Review Engineer Management Technical Review 164

Lightspeed Venture Partners

SEPTEMBER 21, 2013

The smartphone app that enables this is free but it costs $2.49 Most of the sharks dropped out quickly, concerned about the short runway for the company, lack of any barriers to entry, lack of issued patents, missing product features and valuation expectations. to send each postcard. Brooks has previously raised $1.6M

Pre-Money Valuation 167

Pre-Money Valuation Valuation Dilution Distribution 167

Genuine VC

SEPTEMBER 28, 2015

For those who did, I was offered a set of confusing options with opaque pricing without any relative understanding of the quality of the service or the product itself. To top it off, there was a dispute about the final cost given the scope of work. Today Renoviso is announcing their $1.4M

Syndicate 100

Syndicate Syndication Lead Generation Acquisition 100

View from Seed

AUGUST 12, 2015

I once showed a company to another VC for an investment we were syndicating. Today, Lumos Labs is better known by their product’s name, Lumosity.com, which is used by more than 70M worldwide. The game plan is then to show accelerating user growth across a variety of user segments and understandable/declining acquisition costs.

Seed Stage 120

Seed Stage Marketing Angel Investor Term Sheet 120

View from Seed

AUGUST 12, 2015

I once showed a company to another VC for an investment we were syndicating. Today, Lumos Labs is better known by their product’s name, Lumosity.com, which is used by more than 70M worldwide. The game plan is then to show accelerating user growth across a variety of user segments and understandable/declining acquisition costs.

Seed Stage 120

Seed Stage Marketing Angel Investor Term Sheet 120

Growthink Blog

JULY 12, 2012

Or it may announce the launch of a new product or service. Also, many times the press releases you submit on PRWeb get automatically syndicated (meaning posted along with links to your website) on other sites like Yahoo News and the websites of major newspapers. A press release is simply an announcement about your company.

Syndicate 101

Syndicate Syndication Distribution Warrant 101

Agile VC

MARCH 13, 2012

Patents and the threat of patent infringement lawsuits provide maximum leverage against a competitor when they’re in the middle of a strategic inflection point… a major financing, acquisition, or large product launch. If I were involved with Yahoo!’s Whatever few good people are left at Yahoo! What’s Your Favorite Future?

IP 100

IP IPO Social Network Silicon Valley 100

View from Seed

OCTOBER 21, 2014

Like any economic transaction, the pricing of a startup’s seed round ultimately depends on the equation of perceived supply (in this case, the quality of the team, product, and market opportunity) and the demand (how many competitive alternatives there are to any one given funder, including non-consumption).

Valuation 336

Valuation Founder Seed Stage Angel Investor 336

Mike Michalowicz

DECEMBER 18, 2012

Thanks to Carol Coots of Practical Cost Reduction. Thanks to Kenny Jahng of Big Click Syndicate LLC. Young of Griot’s Roll Film Production & Services Inc. Thanks to Greg Jenkins of Bravo Productions. This causes much burnout that can lead to hating your business. SOMEday Is Not A Day Of The Week. Feel The Burn.

LLC 166

LLC Non-Compete Revenue Hiring 166

Both Sides of the Table

MARCH 6, 2015

*. If you are a 20-something tech entrepreneur you could be forgiven for thinking that seed-stage investors, Angellist Syndicates and widely available angel money always existed. Many view themselves as shepherds who help with building your initial team, helping with product launch and promotion.

Seed Stage 150

Seed Stage Silicon Valley Syndicate Syndication 150

The Next Web

FEBRUARY 26, 2014

Original online content has taken the major steps towards TV standards in terms of production level, content formats, resolution standards, and even media buying methods. The market is moving forward in terms of matrices - shifting from CTRs and CPMs to Cost Per Engagement and Cost Per View. A revolution!

Advertising 138

Advertising Video United States Syndicate 138

mashable.com

SEPTEMBER 14, 2011

Clearly Define Your Business Model While this may sound like a trivial task, young startups often have an exciting and innovative product, but no real plan for monetizing it. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc.

France 77

France Marketing Social Media Startup 77

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? Dave’s syndicated cable show: The Berkus Report. Sometimes, it is just the right idea to brand your product inside that of a known presence. Third: cost. Not every social network is a Facebook or Instagram. Second: channels.

Viral 71

Viral Matching Syndicate Syndication 71

mashable.com

AUGUST 20, 2011

For them, “working from home is the most efficient situation for us to build our product — we can be machines over here,&# says Golkin, explaining that the two simply “work, eat, sleep and gym, all with a constant Spotify soundtrack.&# Otherwise, you can do the build-out and eat the costs.

Cofounder 81

Cofounder San Francisco Social Media Startup 81