Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
DECEMBER 14, 2009
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).
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www.clickz.com
JANUARY 7, 2013
Search Engine Watch. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. SES Events. Touch Edition.
mashable.com
JANUARY 23, 2012
Facebook, Twitter Engineers Tweak Google’s Social Search [VIDEO]. The first step is to get to a CPA or attorney with strong TAX background to avoid a minefield. I know…having been a CPA for thirty years. viral video. World Featured in US & World Videos Featured: Facebook CES 2012 Awards. Trending Stories.
andrewchenblog.com
JANUARY 28, 2010
For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. CPM/CPA/CPC) What do the intermediate metrics look like? At a high level, here are some of the things you’ll want to track: How are you paying for traffic?
ConversionXL
APRIL 6, 2016
It’s really just product engineering + optimization. Increase LTV –> higher CPA. Increase virality –> decrease eCPA. Growth hacking came from Silicon Valley, where people do not trust marketers. Entrepreneurs thought marketers were going to buy them Super Bowl ads.”. Why retention matters?
Occam's Razor
MARCH 25, 2014
It could also include your blog, your recommendation engines, your customer forums, and all kinds of other digital existences that you own outright. I even abandoned CPA (not enough focus on what makes the ads good). [Bonus reading: Rent or Own? The Optimal Digital Investment Strategy ]. You own the domain. And many others.
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