ConversionXL

SEPTEMBER 15, 2016

It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If it’s broad, pause it and add it with a more restrictive match type.

PPC 48

PPC Software Review Campaign Analytics 48

Occam's Razor

DECEMBER 12, 2011

Best Metrics / KPIs for Small Business Websites. Small business websites are a very fragile ecosystem. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. As a small business I recommend… Macro Conversion Rate.

Metrics 151

Metrics Web Analytics CPA 151

Duct Tape Marketing

FEBRUARY 8, 2024

Prior to that he started and built a media company serving small businesses in the New York area. Rob has served as a CEO and CFO of several fast growing businesses and began his career as a CPA. He's a co-founder and chairman of Work Better Now, which provides talent from Latin America for US based businesses.

Offshore 65

Offshore America El Salvador Software Review 65

Up and Running

DECEMBER 13, 2017

Tip #1: Use accounting software to keep track of business expenses. One of the things that many small business owners struggle with is staying on top of their bookkeeping throughout the year. I’m a CPA and believe it or not, I use QuickBooks to do my books and prep myself for tax season. a Friday or Saturday morning).

Software 94

Software CPA Cloud Small Business 94

Up and Running

JULY 31, 2015

” “What about tactics that match strategy?” Meanwhile, back in the real world, business people who are trying to run a business can get enormous benefit from writing down a few bullet points. ” So they see how they match. Everybody who cares about their business can benefit from that process.

Lean 60

Lean Business Plan Forecast Software Review 60

Hunter Walker

FEBRUARY 22, 2015

HW: You’re not just an artist, you’re a small business owner. ER: We wanted to drive people directly to our website from the beginning, avoiding sites like Etsy to sell our work, and that has proven to be a successful business model for us. Their curiosity and my enthusiasm for what I do are a good match.

Engineer 48

Engineer San Francisco CPA Social Media 48

Occam's Razor

SEPTEMBER 24, 2012

If you are looking for inspiration … my absolute favorite small business example is Seventh Generation. I can't think of even one other business that understands its Facebook audience as well as they do. For each Facebook effort, we are going to look at #1 or #2 or both depending on what we are trying to accomplish.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

APRIL 29, 2014

Tax season has come and gone, but the main takeaway from our recent webinar on tax planning for small businesses is that the key to saving money on your taxes is to think ahead and plan. It’s never too early to start thinking about how to prepare for your business taxes. I’m really excited to have Ryan Clower from M.

.Net 85

.Net Capital Gains Distribution Puerto Rico 85

Up and Running

MAY 28, 2015

We recently had Tim Berry, Palo Alto Software founder and business planning expert, present our Bplans audience with his latest advice on lean business planning. You do in small business, in startups, you survive on focus, and my shortcut to strategy that I like is think about identify, market and business offering.

Lean 60

Lean Business Plan Video Software Review 60

Duct Tape Marketing

AUGUST 13, 2015

How To Get More SEO Value Out of Your Existing Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. The first half of the title is usually an exact match keyword phrase and the second half is a killer description to get the reader’s attention. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28