Duct Tape Marketing

FEBRUARY 10, 2022

Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He’s also the CEO of Blumer CPAs where they serve as an advisory firm for the design marketing and creative agency services niches. Marketing Podcast with Jason Blumer. Jason Blumer (01:14): Hey John, thanks for having me.

CPA 73

CPA Technical Review Revenue Forecast 73

The Startup Magazine

OCTOBER 14, 2021

Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. TSM: Describe Taxfyle’s product or service in 10 words or less: Richard: Taxfyle is a Service-with-a-Software company that matches taxpayers with licensed CPAs and Enrolled Agents. TSM: With a bit more detail, what does Taxfyle do? TSM: What inspired you to start Taxfyle?

CPA 172

CPA Founder Vertical Cofounder 172

ConversionXL

AUGUST 5, 2013

In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. 2 Filing by CPA. You have to maintain the scent. It’s like they coordinated!

Advertising 111

Advertising Bulgaria UAE Matching 111

Board Effect

JULY 19, 2019

Without representation from the field, nonprofit management or even nonprofit accounting, the board’s composition does not match its full range of needs, and involvement in fundraising, strategic planning and other governance functions falters. So how to ensure board recruitment actually aligns with organizations’ needs?

Government 56

Government CPA Technical Review Affiliate 56

Startup Professionals Musings

MARCH 23, 2013

Cost per action (CPA). All these models start with the advertiser choosing the right search keywords to match user searches. In this more popular model these days, advertisers do not pay for each appearance of the ad, but only when a user clicks on an ad and is redirected to the advertiser website. Popular keywords have higher costs.

Search 226

Search PPC Widget SEO 226

The Startup Magazine

MAY 20, 2020

To me, that means tailoring the office to match the company’s culture. Melissa: I am a CPA by trade. (Share with us what problem you’re solving). Melissa: I wanted to provide affordable custom solutions for the office environment. TSM: How is your company impacting the world/your clients?

Design 107

Design Founder Illinois CPA 107

Agile VC

APRIL 17, 2011

Distribution revenue is CPC and CPA. . Pre-money valuation was initially set higher but was adjusted to match the Ser B valuation. Ad revenue is still mostly performance based CPC, though some sold on CPM basis. 1.65M extension round closed Nov 2004. General Catalyst & Sequoia participated. Series B Preferred.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

Startup Professionals Musings

OCTOBER 3, 2010

Cost per action (CPA). All these models start with the advertiser choosing the right search keywords to match user searches. In this more popular model these days, advertisers do not pay for each appearance of the ad, but only when a user clicks on an ad and is redirected to the advertiser website. Popular keywords have higher costs.

Search 225

Search Engineer SEM Widget 225

Up and Running

JANUARY 20, 2017

It doesn’t take an MBA or CPA or advanced mathematical modeling. You group your sales into a few strategic categories that match your accounting summaries. What makes one sales forecast better than another is how well it matches the categories that drive the business, and the reports you get from actual sales.

Forecast 60

Forecast Sales CPA Matching 60

Up and Running

FEBRUARY 25, 2014

While I’m not a CPA, I do have one, and these are the essential tips he gave me when I came to him asking how on Earth taxes worked for me now that I’m working for myself. Make sure your records match theirs, because the IRS will wonder if there’s a discrepancy. What You Can Deduct.

CPA 87

CPA Matching Hosting Internet 87

YoungUpstarts

MARCH 31, 2016

Engage trusted service professionals (attorney and CPA) who have worked with startups before. To be successful, your business plan must match milestones to the sources of capital. Most good entrepreneurs are experts in something—a particular technology, an industry, or a skill. Ask questions. Seek advice. Listen more than you talk.

United Kingdom 100

United Kingdom Entrepreneur Oklahoma Ohio 100

ConversionXL

JANUARY 29, 2016

Second, they dynamically inserted the specific Mazda model(s) the site visitor was interested in (from their website activity) and matched the inventory with dealerships that were local to them. Lowered the average campaign CPA to 72% below average. I’d never buy a Mazda, but this is pretty cool. Image Source). above average CTC rates.

Campaign 48

Campaign PPC Audience eCommerce 48

Up and Running

OCTOBER 10, 2018

Adding business numbers helps you predict business flow and match spending to income. However, most businesses big enough to work with a CPA and have separate tax statements use accrual accounting because they want to deduct expenses as they are incurred, even if they aren’t fully paid for. That makes your planning easier.

Startup 114

Startup Forecast Lean Balance Sheet 114

The Startup Magazine

NOVEMBER 25, 2019

The platform’s security should be flexible, so you can customize risk levels for each campaign, product, or payment gateway to best match your needs. This is an immediate way to increase your order acceptance and reduce chargebacks. You should also expect individual attention by real Anti-Fraud specialists to help you set up your account.

eCommerce 135

eCommerce Analytics Security Churn Rate 135

Duct Tape Marketing

JUNE 12, 2018

For example, if you’re a CPA, wouldn’t it be easier to focus on the clients you already have year after year as opposed to constantly be looking for new ones? Even if they’re an ideal client on paper, they may not be the best match based on personality which can make it a difficult working relationship for both of you.

Lead Generation 76

Lead Generation CPA Audience Revenue 76

Up and Running

JULY 31, 2015

” “What about tactics that match strategy?” ” So they see how they match. You don’t have to be CPA or MBA. .” “What do you think about having a strategy that’s focused on a specific identity and target market?” ” They’ll say, “Absolutely.”

Lean 60

Lean Business Plan Forecast Software Review 60

Duct Tape Marketing

FEBRUARY 8, 2024

Rob has served as a CEO and CFO of several fast growing businesses and began his career as a CPA. Rob has served as the CEO and CFO of several fast growing businesses, McGann's career as a CPA. Prior to that he started and built a media company serving small businesses in the New York area.

Offshore 67

Offshore America El Salvador Software Review 67

Transformify

MAY 28, 2018

Some recruitment software solutions rely on matching algorithms but are these matching algorithms and machine learning one and the same thing? Let’s start with the matching algorithms which are easier to understand. progressively improve performance on a specific task) with data , without being explicitly programmed. [1].

Artificial Inteligence 40

Artificial Inteligence Algorithm Technical Review Salary 40

Up and Running

DECEMBER 13, 2017

I’m a CPA and believe it or not, I use QuickBooks to do my books and prep myself for tax season. At the same time, complete the reconciliation process in your accounting software for all bank or credit card accounts to ensure that your bank or credit card balances and your books match. a Friday or Saturday morning).

Software 94

Software CPA Cloud Small Business 94

Occam's Razor

AUGUST 12, 2013

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). Then I choose Click from the Exactly Matching drop down. You may be getting a lot of conversions, but the CPA can kill you.

Channel 161

Channel Analytics Campaign Conversion 161

Up and Running

JULY 25, 2018

CPA Exam Guy ’s Bryce Walker says, “ After years of meager success on the handful of social media platforms I’ve used to attempt customer engagement, I’ve given up the scattershot approach. “In Likewise, comparisons motivate you to pursue objectives that do not match your true goals. “It’s

Social Media 75

Social Media CPA Media Email 75

Hunter Walker

FEBRUARY 22, 2015

As for accounting and bookkeeping, I leave all of that in the capable hands of my CPA. Their curiosity and my enthusiasm for what I do are a good match. If I had to crunch the numbers every day, I’d never get any artwork done. HW: Have any apps, social media tools or other products been especially helpful in sharing your work?

Engineer 48

Engineer San Francisco CPA Social Media 48

Occam's Razor

SEPTEMBER 24, 2012

You can't really do CPA with Facebook, else I would have it there (for CxOs FB should consider doing conversion tracking). From Facebook's collection I'm fond of these: Click-thru Rate, Social Click-thru Rate (to see if socially annotated ads are better), Cost Per Click.

Metrics 165

Metrics Advertising Marketing Social Media 165

Professor VC

JULY 19, 2016

He was not about to trust his taxes to a CPA or even worse, some computer program called TurboTax. About a dozen years ago, we received an email from dad letting us know that his defibrillator kicked in during a tennis match. Home was wherever he was with his beloved wife and friends. One final tennis story. Enjoyed your email.

.Net 28

.Net Washington CPA DC 28

Up and Running

MAY 28, 2015

You don’t need a CPA. This is that bicycle store again, it’s a few people and you can do your estimated gross salary per month, and the point here is it’s conceptually simple. You don’t need an MBA to make these simple estimates. You do need these simple estimates to be able to manage your business well.

Lean 60

Lean Business Plan Video Software Review 60

ConversionXL

SEPTEMBER 15, 2016

It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If it’s broad, pause it and add it with a more restrictive match type.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

FEBRUARY 3, 2017

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. CPA / Sub-Affiliate. That might be… Coupon / Deal. Email Marketing. Loyalty / Rewards.

Affiliate 48

Affiliate Programming Marketing PPC 48

Transformify

AUGUST 6, 2020

Usually, a good CPA ( Chartered Public Accountant) or consulting firm will get you a GSTIN within a week of application. Create a LinkedIn profile that matches the skills you’re offering online. And finally, get a mix of various freelance assignments that match your skills. Open PayPal, Payoneer or Stripe Account.

India 94

India CPA Matching Employee 94

Hearpreneur

SEPTEMBER 16, 2015

So we invented flavored, colored and GIANT fortune cookies and called ourselves: FancyFortuneCookies.com We’ve gone on to add many other delicious variations: chocolate dipped, caramel covered, custom flavors and colors to match anything and everything—vodka cookie anyone? 41 – Name & Job Description. Image Credit: Micah Fraim.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

VC Adventure

MARCH 18, 2010

Even if you confine your efforts solely to Google the complexities of creating ad groups, generating keywords, pricing each keyword, creating deep links into your product catalogue, managing spend variants by day, figuring out broad match vs. phrase match vs exact match vs negative match, etc are daunting.

Search 83

Search Stealth CPA Campaign 83

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA. You need to know, obsessively, what you get for it.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 9, 2016

Where you have CPA, it is is an even more valuable signal. The Search Query performance report helps me re-think my AdGroups, Match Types, bidding strategies and more. This is the data you'll use to drive discussions about a change in your marketing $$$ allocations.

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

APRIL 29, 2014

Earlier this month I hosted Ryan Clower, a CPA from the accounting firm M. I am a CPA, down here certified in the great state of Texas and really just stoked to be here. The 401k safe harbor match, which is the amount that you have to contribute in order for you to max out, is 3 percent. I’m excited to be here.

.Net 85

.Net Capital Gains Distribution Puerto Rico 85

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Field length should match estimated text size. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Preferences, intents, etc. Action-level personalization.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Duct Tape Marketing

AUGUST 13, 2015

The first half of the title is usually an exact match keyword phrase and the second half is a killer description to get the reader’s attention. For example, if I wrote an article about affiliate marketing, I would title it “CPA Marketing – How To Increase Your Affiliate Marketing Revenue By 137%”. Add more content.

SEO 28

SEO Clickthrough Affiliate Private Equity 28

ConversionXL

APRIL 6, 2016

Does the question exactly match the hypothesis? Poor offer/audience match. Increase LTV –> higher CPA. Make sure your testing process is solid before running innovative tests. Four key questions to ask: Is the test based on a data-driven hypothesis? Has the test been set up correctly with all the goals attached?

Retention 48

Retention Algorithm Software Review Conversion 48