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Website Ads are Not a Revenue Stream for Startups

Startup Professionals Musings

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Now back to the revenue realities.

Revenue 266
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Funding a Startup from Advertising is a Vain Dream

Startup Professionals Musings

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. Now back to the revenue realities.

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Video: What is SEO? For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. What Is SEL PRO? PRO Library. PRO How To. PRO Guides. All Columns.

SEO 54
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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. ad campaigns), it’s easy to see the revenue and ROAS for each campaign.

Analytics 118
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! You spend money on SEO and PPC. Where you have CPA, it is is an even more valuable signal.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You do too. #3.

Channel 161
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). No, the first 2% is more valuable in terms of revenue. E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. Neither should video. Image Credit.