Remove Customer Development Remove Demand Remove Management Remove Metrics
article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.

Demand 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jack Truong Says Beat Your Competition by Satisfying Consumers’ Unmet Needs

The Startup Magazine

Whether that product is a Scrub Daddy, a smiley-face dish scrubber, Bombas, a philanthropic brand of socks and underwear, or the Ionic Ear, a surgically implanted Bluetooth headset (the Sharks didn’t bite on that one), groundbreaking CEO Jack Truong sees this “identify demand and supply the need” strategy as a truly sound business practice.

article thumbnail

SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” This is a big idea.

article thumbnail

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. In 1996 no potential customer had even heard of a Personal Digital Assistant.

article thumbnail

SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Metrics – Mine is Bigger Than Yours The first thing SuperMac needed to do was to change how our potential color desktop publishing customers viewed our products versus our competitors’ products. As hokey as it is, when confronted with uncertainty or unknowns, human beings like to be reassured by comparative metrics.

article thumbnail

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

This Stanford class will introduce management tools for entrepreneurs. We’ll build the class around the business model / customer development / agile development solution stack. Finally, you’ll see how agile development can help you rapidly iterate your product to build something customers will use and buy.

Wiki 316