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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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How Investors Make Better Decisions: The Investment Readiness Level

Steve Blank

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. Other than “I’ll know it when I see it”, there’s no formal way for an investor to assess project maturity or quantify risks.

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Create Structure out of the Gate and You’ll Thank Yourself Later

Feld Thoughts

Early customer development talks are going great which keeps the team really excited. No updates, screen comps, or metrics have been publicly shared yet. Soundbites from potential customers are encouraging. Eventually early product demos start happening but they’re rough and the product looks very alpha.

Burn Rate 152
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The Class That Changed the Way Entrepreneurship is Taught

Steve Blank

A decade later, I began to teach the foundations of Lean, first at UC Berkeley (Customer Development) and then at Stanford using cases and business plans. Lean-driven (hypothesis testing/business model/customer development/agile engineering). Third, the tools for customer discovery (videos, sample experiments, etc.)

Lean 433
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. Labels: customer development , split-test 7comments: Editor said.

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Hacking for Defense @ Stanford – Week 7

Steve Blank

Minimal viable products are being demo’d to sponsors and sponsors are reacting to what the teams are learning. They have to change the metrics across the entire organization. If not, then the effectiveness of the Horizon 3 effort will be graded using Horizon 1 metrics. But in the military success has different metrics.

San Diego 142
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Everything You Need To Know About Creating Killer Explainer Videos

ConversionXL

In another study, Wistia dug into the visitor data for their own homepage video & found that roughly 30% of their video views came from prospective customers. ” The visitor/view metric is one you should only be competing against yourself on. The One Page Guide To Demo Video Scripts (Simplifilm).

Video 122