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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. But customers didn’t agree. After many sales calls, early prospects showed little rush to buy it! in a startup no facts exist inside the building, get out of the building to talk to customers”.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.

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Solving the Innovator’s Dilemma – Customer Development in a Big Company

Steve Blank

At times I’ll do what I consider an extension of teaching; a two-day Customer Discovery/Validation intensive session with a large corporation serious about Customer Development at my ranch on the California Coast. We’re Not Here for a Sales Call. But we are not here for a sales call.&#.

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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Apple Vision Pro – Tech in the Search of a Market

Steve Blank

Marketing and capital expenses (new factory, high R&D expense) were predicated on consumer-scale sales.

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Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

Startups are the search to find order in chaos. Each sale requires us to handhold the customer and takes way too long to close. A few investors suggested he add new product features, others suggested firing the VP of Sales. The Search for the Business Model. Steve Blank. Our current plan isn’t working.