Remove Customer Development Remove Founder Remove Operations Remove Vertical
article thumbnail

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.

article thumbnail

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). He would go on to be a co-founder of two mechanical engineering software companies.)

Engineer 198
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors.

article thumbnail

Out of the Ashes - Something Isn't Quite Right

Steve Blank

The same issues arose time and again: big company management styles versus entrepreneurs wanting to shoot from the hip, founders versus professional managers, engineering versus marketing, marketing versus sales, missed schedule issues, sales missing the plan, running out of money, raising new money. “Oh

article thumbnail

Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

article thumbnail

Founders and dysfunctional families « Steve Blank

Steve Blank

We agreed that all her founding CEOs seemed to have the same set of personality traits – tenacious, passionate, relentless, resilient, agile, and comfortable operating in chaos. It’s why all of you operated so well in the unpredictable environment that all startups face.”

Founder 297
article thumbnail

SuperMac War Story 10: The Video Spigot « Steve Blank

Steve Blank

But the team believed adding video as an integral part of an operating system and user experience (where there had only been text and still images) would be transformative. At the time no one (including Apple) knew exactly what consumers were going to do with multimedia, it was still pre-Internet. It was fun watching it happen.

Video 164