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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. We’ve pivoted our Lean LaunchPad / I-Corps curriculum.

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Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It

ConversionXL

Thank you pages” for lead forms are often generic—and, by default, set to be indexed by search engines. This can cause those pages to appear in search results for brand queries (even showing up as sitelinks beneath the homepage ). Exclude office IP addresses using Google Analytics filters. Why does it happen? How to fix it.

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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

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Lesson Learned in Medical Devices

Steve Blank

Knox was relentless about understanding whether their device was a business or whether it was technology in search of a market. In 10 weeks they had face-to-face meetings with 117 customers, tested 33 hypotheses, invalidated 19 of them and 53 instructor and mentor interactions. Here’s Knox Medical’s 2 minute video summary.

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Fear of Failure and Lack of Speed In a Large Corporation

Steve Blank

I suggested the best place to start the conversation is with the 21 st century definition of a startup: A startup is a temporary organization designed to search for a repeatable and scalable business model. failure in searching for innovation when there are many unknowns. and how to price the product. Lessons Learned.

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

In contrast, startups search for a business model. (Or Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.)

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The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Steve Blank

Within the week they were #6 in Google search results for “Stanford Admission Books.”. Amazingly it looked like the PersonalLibraries team had restarted the company and found a segment where customers wanted their product. Any IP you need to license? to find out what books they’d recommend for prospective students.