Steve Blank

JULY 16, 2009

The company was founded to build games with embedded video to bring Hollywood stories, characters, and narratives to a market where “shoot and die” twitch games were in vogue. But underlying the company’s existence was a fundamental hypothesis we refused to see or test - customers would care if we did.

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Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development. Freemium models have their own scorekeeping.)

Customer Development 215

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Steve Blank

MARCH 19, 2009

While I was waiting in the lobby to pick up my offer letter, the head of marketing communications (who was to be one of my direct reports) came up to me as I held my just signed employment agreement. OK, let’s start with the basics, who does marketing think our customers are?” The obvious one’s were who were they?

Silicon Valley 185

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Steve Blank

AUGUST 3, 2009

If you read only one previous post, read this one (or this one.) ————- The Birth of Entrepreneurship in The Hot Cold War Silicon Valley entrepreneurship was born in the middle of a secret war with the Soviet Union. Microwave Valley was about to take off. military, the CIA and the National Security Agency.

Silicon Valley 153

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Steve Blank

APRIL 30, 2009

Maybe It’s Me When I got to the SuperMac, our Marketing Communications group told me about our “award-winning&# retail packaging for our graphics boards. Her packaging class was so good that we sent every new marketer at SuperMac to take it. Yet when I saw our retail package, I was confused.

Sales 120

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crowdSPRING Blog

NOVEMBER 2, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! How Customers evaluate your product | StartupCFO – [link]. The Most Effective SEO Content Strategy | Duct Tape Marketing - [link]. What’s The Most Difficult CEO Skill?

Social Media 93

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Steve Blank

MAY 22, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, etc.,) ———— T o: Marketing Department From: Steve Subject: Going to Trade Shows Like it Matters Generating Leads Ownership If your company is going to a show to generate leads, then sales owns the show. .

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YoungUpstarts

OCTOBER 10, 2012

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. Brilliant ad agencies and clever marketing communications experts. Talented product developers. Your most powerful growth engine is your existing customer. Are you ready to grow your company? That’s right.

Customer 154

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Steve Blank

SEPTEMBER 15, 2016

Andy Cunningham is the founder and president of Cunningham Collective , a brand strategy firm dedicated to bringing innovation to market. Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. That’s where marketing comes into play.

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steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

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Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Ironically, the model is a good fit when launching a new product into an existing , well-defined market where the basis of competition is understood, and its customers are known.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. Do some Customer Development instead.

San Francisco 168

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Steve Blank

MARCH 18, 2011

The signals are loud and clear : seed and late stage valuations are getting frothy and wacky, and hiring talent in Silicon Valley is the toughest it has been since the dot.com bubble. They taught you about customers, markets and profits. The goals were “first mover advantage,” “grab market share” and “get big fast.”

Internet 334

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Steve Blank

APRIL 13, 2009

ESL had no marketing people. It had no PR agency. It was the model for almost every military startup that followed, and its alumni who lived through its engineering and customer-centric culture had a profound effect on the rest of the valley, the intelligence community and the country. It shunned publicity.

Silicon Valley 270

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Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. We can capitalize on new customers. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Conduct constant focus groups and usability tests.

San Francisco 150

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Steve Blank

SEPTEMBER 15, 2016

Andy Cunningham is the founder and president of Cunningham Collective , a brand strategy firm dedicated to bringing innovation to market. Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch the Macintosh. That’s where marketing comes into play.

Washington 120

Washington Entrepreneur Silicon Valley Cofounder 120

Steve Blank

MAY 21, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, medical devices, etc.,) Before you go to a trade show sales and marketing need to agree to measurable goals. You should be brainstorming messages with current and potential customers.

Silicon Valley 178

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Up and Running

MAY 23, 2016

A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. A description of your target market or the different market segments you’re targeting. Also, make a bullet list of the marketing activities that will drive customers to your door.

Software Review 74

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Startup Lessons Learned

FEBRUARY 22, 2009

Im not offering extensive studies or research to support this conclusion; the evidence from my peers right here in the innovation capital of America, Silicon Valley, is absolutely overwhelming. Asked to help, I am confident that Silicon Valley and every other innovation center will step up. They are nerds. Hint, hint.

Programming 143

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Steve Blank

MAY 4, 2009

At some point in my career as I began to formulate thoughts about mission and intent , I started to think about the broader role of marketing in a growing technology company. It became clear to me that the mission of marketing in most companies has to be to support sales.

Silicon Valley 126

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Steve Blank

JUNE 22, 2009

However, no markets last forever. Technology changes, culture changes, customer needs change, more agile competitors emerge, etc. However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. on June 24, 2009 at 4:31 pm Said: [.]

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ReadWriteStart

FEBRUARY 17, 2011

OrangeScape positions itself as an Application Platform As A Service (APaaS) provider, and has some marquee customers in India including Unilever, Citibank, Pfizer, AstraZeneca, and Sterlite. They will now be leveraging the 1M/1M-Persistent channel to go to market in the United States. Building new apps is also not as simple.

Entrepreneur 114

Entrepreneur India Silicon Valley Massachusetts 114

Startup Lessons Learned

NOVEMBER 26, 2012

KQED Forum: LIVE at 10am PST this Wednesday Nov 28 When I first moved to Silicon Valley, I used to have a pretty short commute. No, this is not a marketing gimmick; we've already had to reduce the size of the stage (and eliminate my personal gold-plated green room) in order to make more seats available.

Lean 159

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techcrunch.com

OCTOBER 23, 2010

Especially if you aren’t from around Silicon Valley. Not everybody can, especially if they need to run with the idea to get to market. thanks to advice like yours, people like me spent that time developing rather than begging for money. pentaxfan I love the article and picked up a few great tips!

Technical Review 84

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Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. But beyond the obvious, its also important to know where customers go to get answers to pressing questions. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 11, 2009

For months, we made constant product and policy changes, trying to end the controversy without simply undoing our original decision and abandoning the mainstream market. Nothing worked, until we finally had one of our community managers start talking to real customers on the phone. But silence was the worst possible strategy.

Community 158

Community Management Lean Software Review 158

Startup Lessons Learned

JULY 9, 2009

And then, at my first Silicon Valley startup , I watched friends get laid off in successive waves as it started to fail. We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Instead, lets focus on building companies that matter , on creating real value for customers, and learning.

San Francisco 94

San Francisco Lean Continuous Deployment DC 94