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Customer Development for Web Startups

Steve Blank

Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. In my book, “ The Four Steps to the Epiphany ” I use enterprise software as the business model example.

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Building A Reputation As A Trustworthy Software Developer

The Startup Magazine

A software developer can struggle to establish a good name and reputation initially. There are many mistakes to be made at the start, and many software users do not hesitate to voice their displeasure if they encounter difficulties. Curate Developer Profiles. Things can change with software too. Don’t Overpromise.

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. However the Customer Development Model and the Lean Startup work equally well for startups on the web.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development.

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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” The reaction from our software guys was a little less kind. “Are All I had done was proudly go out and get customer input. And it’s certainly not Customer Development.

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Is the Lean Startup concept of MVP dead?

VC Cafe

VC’s were no longer insisting that startups spend faster, and “swing for the fences”. It was a nuclear winter for startup capital.” ” Steve Blank, “Is the lean startup dead?” ” The Lean Startup movement started out of necessity. Agile Development: launch an MVP early and iterate quickly.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

Most startups fail. The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. Same goes for e-commerce, SaaS or any startup really.