Remove Customer Remove Differentiation Remove Metrics Remove Product Name
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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 317
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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

An understanding of product-market fit? What’s your differential business strategy? Your differential growth strategy? Your differential product? This is mostly a mistake slide because customer slides are more appropriate for enterprise pitches. Why are you going to break out of the pack?

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Empathic Design: Mapping Your Brain, Brand, and Data

ConversionXL

In practice, however, empathic design seeks to identify latent customer needs in order to create products or messaging that customers didn’t even know they wanted. Mainly, you’re going to want to a gather a decent sample of people who have bought from you before (generally, we like repeat customers).

Design 48
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How to Increase PPC CTR with These Quick Tips

Duct Tape Marketing

Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on your ads per number of impressions. A trademark can be a word, sign, symbol or graphic that you apply to your Company, Goods or Services to differentiate them from those of the competitors. CTR=Clicks/Impressions×100.

PPC 52
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How to Name Your Startup

www.rocketwatcher.com

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). 7 Startup Customer Discovery Questions. Great post.

Naming 41
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. Adobe may not even talk with customers to answer deeper questions – instead explaining that consulting time may need to be purchased to answer the question.