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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. How could you be too busy to work on these things?

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

by Tom Panaggio, author of “ The Risk Advantage: Embracing the Entrepreneur’s Unexpected Edge “ Here’s one of business’s dirty little secrets: Many business owners prefer to keep their customers at arm’s length. If you lose a customer due to price or other circumstances beyond your control, then fine.

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10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Build a business plan and model that is attractive to investors.

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10 Keys To Enabling Your Startup For Unicorn Growth

Startup Professionals Musings

Simply stated, it means that your business has the potential to multiply revenue with minimal incremental cost. Ready to scale is when you have a proven product and a proven business model, about to expand to new geographies and markets. Build a business plan and model that is attractive to investors.

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YourBuzz Helps Small Businesses Manage Online Buzz

YoungUpstarts

We all know how important it is for businesses to track social conversations online; recently, we’ve seen a flood of web monitoring tools just for this purpose. And here’s yet another: American Express OPEN launches YourBuzz , a free tool to help small businesses manage their online presence. The good news?

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How Online Coupon Sites Can Boost The Revenue Of Your Business

YoungUpstarts

As consumers, we love free things and businesses are tapping into this psychology by investing in online coupon sites. An online coupon site is basically an advertising platform that facilitates group buying deals via direct marketing. How can businesses benefit? What are online coupon sites? Conclusion.

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

As an advisor to many entrepreneurs and small businesses, I often get asked where to start, and how to proceed. Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out. Put your customer at the top, rather than technology.

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