Remove Customer Remove Dividend Remove Product Remove Product Development
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Recruiting Should Be Your #1 Priority From Day 1

YoungUpstarts

impactful work (we point to specific features that are being used by 100s of customers) and 3. Tools such as LinkedIn are obviously useful, but it can also pay dividends to use your network to find potential hires. Not sales, product development, or fundraising. cutting edge technology (WebRTC), 2. Be Specific.

Cofounder 164
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

This value-based model bringing all the right customers to their yard is called demand generation. But when executed right, it pays dividends. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy.

Demand 124
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How to Hack Growth When Growth Stalls

ConversionXL

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

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Speed up or slow down? (for Harvard Business Review)

Startup Lessons Learned

This is the first post that moves into making specific process recommendations for product development. Everyone was in the flow; the team was hyper-productive. In many cases, they did the impossible, building a new product faster, cheaper, and better than anyone could have predicted.

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How To See The Distinction Between Business Objectives And Business Priorities

YoungUpstarts

Does this expense drive customer satisfaction? For example, it’s not surprising that when store shelves are flooded with new products launched in pursuit of incremental market share and sales, supply chain suffers. Does this expense build relationships (instead of transactions) with customers? As Hershey’s CEO J.

Green 133
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

In my experience, the majority of changes we made to products have no effect at all on customer behavior. Thats when this approach can pay huge dividends. The report is set up to show you what happened to customers who registered in that period (a so-called cohort analysis ). First of all, why split-test?

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Lessons Learned: Work in small batches

Startup Lessons Learned

I owe it originally to lean manufacturing books like Lean Thinking and Toyota Production System. The batch size is the unit at which work-products move between stages in a development process. Similar results apply in product management, design, testing, and even operations. For software, the easiest batch to see is code.