SoCal CTO
OCTOBER 6, 2011
I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying." Customer Validation 101. Either: "That’s interesting.
SoCal CTO
MARCH 1, 2010
Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.
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SoCal CTO
APRIL 2, 2013
What's Going to Go Wrong A lot of founders don't really understand Lean Startup principles. They look at the following high level definition of Lean: and they interpret that as write up an executive summary with your ideas and hand it to developers to build. Have you conducted Problem, Solution and Feature Interviews with customers?
SoCal CTO
SEPTEMBER 14, 2011
Have you tested the concept with customers using paper? Have you signed some test customers? Don't try to hunting programmers until you've pushed this as far as you can on paper and get early customers. He had a few early customers ready to go. " and start leaning to prompt them to start walking with you.
SoCal CTO
SEPTEMBER 14, 2011
Have you tested the concept with customers using paper? Have you signed some test customers? Don't try to hunting programmers until you've pushed this as far as you can on paper and get early customers. He had a few early customers ready to go. " and start leaning to prompt them to start walking with you.
SoCal CTO
FEBRUARY 2, 2011
There's a lot out there around Customer Development - read Steve Blank : Entrepreneurship as a Science – The Business Model/Customer Development Stack - Steve Blank , October 25, 2010 Checklists for Chaos, The Path to Success - Steve Blank , October 28, 2010 and reading about Lean, MVPs, etc. What do you really need to prove?
SoCal CTO
OCTOBER 8, 2009
In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.
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