Steve Blank

APRIL 15, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Last week the teams were testing their hypotheses about their Customers (who are the users, payers, buyers, etc.) For some of the teams their expectation was if they built the product customers will come. Week 5 of the class.

Customer 252

Customer Cloud EC2 Channel 252

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May. . Expo SF (May.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.)

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. Best of all, it’s even considered “ultra-cool” these days to be a lean startup. Wages and benefits.

Cost 255

Cost Burn Rate SEM Startup 255

Up and Running

JULY 26, 2016

The chicken-egg issue of getting customers to your platform while you don’t have any money to spare is a puzzle that many companies are unable to figure out at all. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team). Lean marketing. 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. Best of all, it’s even considered “ultra-cool” these days to be a lean startup. Wages and benefits.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. Growth marketing borrows a concept from the lean startup methodology.

Framework 102

Framework Marketing Acquisition Retention 102

Gust

JUNE 10, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. Best of all, it’s even considered “ultra-cool” these days to be a lean startup.

Cost 139

Cost Burn Rate SEM Startup 139

crowdSPRING Blog

DECEMBER 8, 2013

Finally your customers. Lots of ways great and small and the ideas are endless: for companies with a relatively smaller customer base, you might shoot them a card, send them a small gift, or even invite them down to your company party. Hey, even a company-branded Gulfstream may be appropriate for some od you out there! Ah yes, them.

Small Business 85

Small Business Startup Campaign SEM 85

crowdSPRING Blog

AUGUST 17, 2011

If you have a website, your potential customers can find you. If you don’t have a website, your potential customers will find your competitors. A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Implement Simple e-Commerce Tools.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

If you have a website, your potential customers can find you. If you don’t have a website, your potential customers will find your competitors. A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Implement Simple e-Commerce Tools.

Small Business 84

Small Business SEM SEO Social Network 84

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 13, 2009

Marketing launch) Make a new product available to customers in the general public. In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Do your customers really read TechCrunch?

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 18, 2008

But from a customer experience point of view, Im not yet sold. Today, the fact that the store is open and has almost no barriers to entry is great for the companies I meet, because they can get their first versions in front of customers quickly, and start iterating fast. How will new customers know that my apps are superior?

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 267

Entrepreneur SEM Lead Generation Social Network 267

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Product 223

Product Entrepreneur SEM Lead Generation 223

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 120

Entrepreneur SEM Lead Generation Social Network 120

crowdSPRING Blog

DECEMBER 4, 2012

Email marketing is one of the most effective ways for small businesses to keep in touch with customers. accounts in early 2012 and found some interesting data on email open rates, as seen in the following Infographic: Related posts: Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns.

Email 116

Email Small Business SEM Marketing 116