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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. For example, in the awareness stage use how-to guides, whitepapers, explainer videos, etc. User privacy.

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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. After all, a publicist can spend hours researching and pitching a story, but the outcome is under the control of an editor, producer, director, or someone else at the media venue. Here are….

PR 100
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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How Do You Get the Full Value of PR From Your B2B Team?

Rembrandt Communications

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. After all, a publicist can spend hours researching and pitching a story, but the outcome is under the control of an editor, producer, director, or someone else at the media venue. Here are….

B2B 100
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How to Keep Up with B2B Media

Rembrandt Communications

The world of B2B media moves fast. In fact, a media member may be preparing to call you right now for your insights on the latest buzz. When you are mentioned in a media venue, it provides third-party credibility you simply cannot obtain in any other way. How to Always Be Prepared for B2B Media Interviews. Are you ready?

B2B 100
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press.

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Latest digital marketing trends to give a boost to your business

The Startup Magazine

It is also one of the most practiced strategies for interacting and attaining a chain of interested customers. Marketing generally includes advertising a company or products via media and other sources. However, the advertisement type can be custom-made to your business requirements.