Remove Customer Remove Naming Remove Product Name Remove SEO
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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Poor customer service and frequently missed deadlines will reflect on how you are perceived on the internet. Customers love reviews and place a lot of emphasis on them. Again, simply enter your business name and wait for the complaint search results to come up (or, rather, hope they don’t come up). What’s your online reputation?

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. More than ever, your job as an SEO is to extract intents from query syntax. Several SEO tools— Ahrefs , Moz , SEMRush , and others— track SERP features for individual keywords.

Search 126
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Who isn’t already a bit suspicious of sites or products on Page 4?). Yet the data backs this up.

SEO 113
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High and Low Tech Ways to Promote Your Business

The Startup Magazine

Issues facing new businesses include a lack of financial resources and lack of exposure to potential customers. A multifaceted approach incorporating both high-tech advertising as well and low-tech promotional strategies can be one of the most effective ways of developing name exposure and attracting customers.

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How To Rebrand & Re-Market Your Ecommerce Site For The Summer

YoungUpstarts

The point is to refresh your brand for the season, thus re-energizing your customer base. Once you’ve fitted your website with a new vibe, you’ll want to promote it to your customer base. This creates an opportunity to entice and capture new customers. Choose the theme you like, select your colors and add any images you want.

eCommerce 100