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How Businesses Can Build, Monitor, and Repair Their Online Reputation

Up and Running

Poor customer service and frequently missed deadlines will reflect on how you are perceived on the internet. What happens if a prospective client finds numerous poor reviews? There are review platforms like Angie’s List and Trustpilot that are particularly important for local businesses. Online review management.

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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Traffic Quality By “quality&# I mean the following: how close each visitor is to your ideal customer, and how much of a relationship you have with that visitor. High quality traffic means each visitor is very close to your ideal customer and they know and trust you. Follow me Startups for the Rest of Us. 3 Dan on 01.12.10

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

What product doesn’t function like people wish it would? To find out what people are complaining about, read forums, turn to your social media accounts, and read reviews. It’s usually a one-page description of your idea, with the sole purpose of enticing licensees, buyers, or trade show attendees to get excited about your product.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. Account managers can tier customers. It’s not cheap.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. You can download my custom report, it is #2 in this post: Paid Search/AdWords Custom Reports.

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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. They read the copy, reviews, look at picture = more motivation. Control: it’s easy to make changes (update quantity, remove products).

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