Customer Retention Vertical Viral 
ConversionXL
OCTOBER 4, 2022
In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Use referral programs to attract new customers and reward your current ones 7. Both are critical.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Forget about traction and hockey stick growth.
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Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Forget about traction and hockey stick growth.
ConversionXL
OCTOBER 14, 2021
You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent? NPS & CSAT.
Hippoland
OCTOBER 16, 2016
Companies in this category include companies like Twitter, Facebook, Instagram, Pinterest, Snapchat, etc… These are all companies that need a TON of users, great retention and engagement and continued-fast-growth of user adoption in order to later make money off ad revenue. Do you have virality built into the product?
andrewchenblog.com
JANUARY 28, 2010
How do freemium businesses acquire customers? What are the drivers of customer lifetime value? For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. How do all these variables interact?
Both Sides of the Table
JANUARY 17, 2011
The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. Were they vertically integrated ? My ideas morph the way your products do when you test them with customers and watch how they use them. I use tools to invoke my creative self. So I thought I would.
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