Cracking the Code

MARCH 24, 2015

gathered at the event. It is not very polished but was designed for a fast read.

API 48

API Fractional CTO CTO Hire San Francisco 48

Up and Running

JULY 26, 2016

The chicken-egg issue of getting customers to your platform while you don’t have any money to spare is a puzzle that many companies are unable to figure out at all. Then, in 2015, this is who we added to the team: Jan-15: Head of Customer Success (growth team). 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

YoungUpstarts

NOVEMBER 22, 2012

We had a chance to chat with Nicolas Franchet, Facebook ‘s Head of Retail & e-Commerce on its Global Vertical Marketing team, as well as Maz Sharafi, Head of Local Advertising Sales and Partnerships, on how small business owners, especially retailers, build an effective online strategy for Facebook. Facebook Offers is free.

Advertising 150

Advertising Japan Mobile Social Network 150

mashable.com

OCTOBER 27, 2010

The fee schedule may also differ between agencies — some charge a subscription fee, others charge a one-time flat rate per app and still others will customize a quote based on your specifications. Here, developers and dev shops are organized by vertical so you can find a shop that has expertise in the kind of app you want to build.

Small Business 104

Small Business Technical Review Social Media Software Review 104

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent? NPS & CSAT.

Metrics 157

Metrics Marketing Campaign Audience 157

VC Cafe

JULY 25, 2017

This post is just my own learning process about this subject and doesn’t cover the rapidly growing bot ecosystem or the vertical messaging apps (startups like Crew ). Tomorrow, you’ll be messaging bots who will do your grocery shopping, book your travel and resolve your customer service issues. year over year.

Social Network 74

Social Network Russia Mobile Japan 74

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Forget about traction and hockey stick growth.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Forget about traction and hockey stick growth.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

OCTOBER 16, 2016

Do you have virality built into the product? Obviously within this category there are a LOT of verticals that are looked at very different — everything from e-commerce to B2B SaaS to marketplaces. If your startup is in this category, you’ll need to craft a story around: Hypergrowth How this hyper growth is happening organically?

Startup 48

Startup Vertical Early Stage Bootstrapping 48

View from Seed

OCTOBER 18, 2017

When describing the Everyday Economy, it is helpful to talk about some of the verticals that are seeing wholesale redesign and the opportunities within those verticals. We have blogged about a few of the verticals so far, including housing , food , entertainment , and others. WeWork also falls into this category.

Vertical 166

Vertical Seed Stage Viral Portfolio 166

Cracking the Code

NOVEMBER 13, 2008

was OK a few months ago, the hurdle is now higher and should be close to CAC>1 – Keep only reps making quota and cut marketing activities with lower ROI Customer Lifetime Value (CLTV) >0 – Adjust operations, RD and GA to make your business model profitable 3. Rethink vertical segmentation: Healthcare? Software 2.0:

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Cracking the Code

DECEMBER 2, 2006

and so I think its a very, very big bet“ - Steve Ballmer, CEO, Microsoft Indeed, the opportunity is large: with 11m+ SMBs in the US only spending more than $300B in IT.but so far nobody managed to "crack the code" and current sales model are facing diminishing returns: (1) HT companies have little insights in their SMB customers (e.g.,

Software Review 48

Software Review Technical Review Europe Software 48

Seeing Both Sides

FEBRUARY 9, 2015

Here are a few other key metrics that are hard to scale: Customer acquisition. It seems like such an amazingly efficient source of customers, yet ask any marketing communications or PR professional to acquire 10x the number of customers that they did last year and they’ll look at you as if you have 10 heads.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

David Teten

DECEMBER 3, 2019

This provides us more time to develop meaningful relationships with prospects and customers. A number of analysts have particular focus on serving the customers of technology companies, e.g., Gartner and 451 Research , and their work is also relevant for investors. 3) Raise capital. 6) Due diligence. 7) Negotiate .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Reid Hoffman

SEPTEMBER 8, 2020

I’m sure its customers wonder, “Why is an organic grocer named RydeOn?”. In the world of technology companies, a pivot generally involves changing the product in a substantive way that changes how the company engages with its customers. The average customer acquisition cost of advertising on Yahoo or Netscape was well over $40.

Startup 36

Startup Silicon Valley Business Model Mobile 36

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customer development. So I have a question for you, Jason. Patrick: Exactly.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Technical Review 356

Technical Review Framework Audience Media 356

crowdSPRING Blog

MAY 5, 2010

20 incredible examples of smooth horizontal and vertical sliding navigation websites – [link]. Dealing With Customer Resistance To Change – [link]. Ideas for small business: Surveying your customers – [link]. Dealing With Customer Resistance To Change – [link]. Is Your Service Business Too Squishy?

Social Media 88

Social Media Small Business Design Media 88

Rob Go

JULY 11, 2013

Here are a couple examples from our portfolio: Vertical Communities: One of the exciting attributes of GrabCAD in the early days was its rapidly growing, engaged community of mechanical engineers. As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company.

Distribution 66

Distribution Vertical Viral B2B 66

mobile.smashingmagazine.com

JANUARY 16, 2013

Surveys indicate that many customers are more likely to visit your website with a smartphone. If a bank’s annual retreat video goes viral — the one where its CEO reveals a lack of karaoke talent — then the video is popular even if the CEO is not. But getting there means facing a legacy that did.

Mobile 101

Mobile HTML Flash Software Review 101

mashable.com

OCTOBER 11, 2011

Then research which journalists at that publication cover the vertical in which your startup or its news would fall. Customize Your Pitches. When you want a particular person to cover your story, customize your pitch to be relevant to his coverage area and audience. Instead, stick with custom emails. viral video.

PR 103

PR Startup Social Media Technical Review 103

andrewchenblog.com

JANUARY 28, 2010

How do freemium businesses acquire customers? What are the drivers of customer lifetime value? For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. How do all these variables interact?

CPA 51

CPA Retention Viral Acquisition 51

Hippoland

MARCH 19, 2017

Probably everyone — for certain customers, specific lead generation platforms and services are better than others. For example, in the lead generation industry, a story I hear all the time is about how “Martha runs a flower shop and didn’t have customers. Then awesome lead gen platform ABC came in and got her customers.”

Differentiation 48

Differentiation Lead Generation Algorithm Search 48

mashable.com

JULY 18, 2012

GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics. I would like to know, what are the areas/vertical they are looking for acquisition? viral video. viral videos. July 18, 2012 10:15:01. Nice post chris.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

crowdSPRING Blog

MAY 15, 2015

Reduce Turnover in Customer Service With These 3 Tips crowdspring.co/1ze3zrd. Why there won’t be an Uber in every vertical – buff.ly/1KNtdUj. Read The Fine Print Before You Use Microsoft’s Viral Age-Guessing Tool crowdspring.co/1FSoMIx. Google’s New Interface: Just Tell It What To Do crowdspring.co/1IT8RdO.

Small Business 48

Small Business Design Social Media Startup 48

blog.expensify.com

APRIL 24, 2012

If you want to serve enterprise customers,NET is one of the best ways to do that and do it well. The tools which you find restrictive I consider a huge timesaver (which paying customers tend to appreciate)… they allow me to rapidly prototype and get solutions to customers. It’s like arguing against vertical software.

Java 107

Java PHP Software Review Coder 107

marketingland.com

JULY 11, 2012

Blocks 5-8 have been designed to read easily in a horizontal or vertical format, so the reading order transitions as naturally as the layout. Million "Cookiegate" Fine Airlines & Telecom Companies Are Best At Facebook Page Customer Service. It’s Not WHAT You Need to Go Viral – It’s WHO. See More Top News. See More Features.

Email 49

Email Mobile SEO Search 49

mashable.com

OCTOBER 5, 2012

Our startup creates custom vertical search and decision making engines for people or businesses with structured data. viral video. viral videos. The insights and tips in this article would have been very helpful when we were trying to select a name the startup that I work for, WebKite (webkite.com). Social Good.

Naming 84

Naming Startup Social Media RSS 84

Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. I asked Jonah in my interview how he became this viral guru. An obvious vector for me would be software for the media industry.

Media 210

Media Los Angeles Russia Viral 210