Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Labels: customer development , lean startup 8comments: Amy said. September 11, 2008 2:06 PM Editor said.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. trillion searches per year.

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

MARCH 7, 2017

A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. can all benefit from a better idea of the customer.

Software Review 102

Software Review Design Agile Analytics 102

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Professionals Musings

DECEMBER 7, 2010

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 146

Marketing SEM Viral Social Media 146

ConversionXL

MARCH 29, 2017

It’s the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea. Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

Startup Lessons Learned

SEPTEMBER 29, 2008

Sometimes, testing with existing customers is more complicated than with new customers. Existing customers already have an expectation about how your product works, and its important to take this into consideration when adding or changing features. On the other hand, existing customers can be a testing benefit.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 28, 2008

In fact, in the early days, when IMVU would experience unexpected surges of revenue or traffic, it was inevitable that every person in the company was convinced that their project was responsible. My suggestion: take a much-loved feature and split-test it with some new customers to see if it really makes a difference. Expo SF (May.

Lean 68

Lean San Francisco Continuous Deployment Startup 68