Remove Database Remove Lead Generation Remove Metrics Remove PPC
article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. product databases. Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance. Blog Lead Generation Adwords Ppc'

PPC 114
article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

ABM doesn’t stop at lead generation or new opportunities. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Trigger: Use a contact database to find out where organizations are at in their development (e.g., Individuals don’t make B2B buying decisions; groups do.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. But that alone is too general, so it’s important to get specific by setting clear metric objectives. But getting people to see a sign-up form is only one piece of the puzzle.

Email 136
article thumbnail

Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

What do I mean by that (to those of you who are not database geeks)? This is very effective for many kinds of websites, be they ecommerce or technical support or lead generation or whatever else is your quest in life. :). Framing the online to offline "data" problem: Why is quantifying offline impact such a problem?

Analytics 116
article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. It is possible to go after low-intent keywords, but there’s a lower chance of conversion (meaning more work to take a lead through your funnel).

Customer 140