Occam's Razor
JANUARY 6, 2010
The second was about predictive analytics and how using massive integrations between online and offline databases they had accomplished some really cool reporting of data (and make no doubt the IT work done over 18 months to accomplish this was cool). Got a creative use of statistics in your web metrics practice? That's sucking.)
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. product databases. Themes Improve Quality Score and Ad Rank Metrics. None of those metrics are magic bullets to real ROI, but they can be used to improve performance. Blog Lead Generation Adwords Ppc'
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Version One Ventures
DECEMBER 6, 2012
inbound marketing, PPC, etc.) Use the following metrics to benchmark your own sales organization: A full-time sales development rep should create 10-20 qualified leads per month A full-time market response rep can handle 400 inbound leads per month I recommend every founder of a SaaS start-up to read this book.
Occam's Razor
SEPTEMBER 29, 2009
Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. There are a number of wonderful metrics you can use to measure online success of such marketing campaigns.
Occam's Razor
JANUARY 20, 2010
End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Of course look at our favorite metric bounce rate by keyword (that tells you if you can get people to give you one solitary click , the most primitive measure of SEO success). Back to our story. " In April 2009!!
Occam's Razor
AUGUST 22, 2011
" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.
ConversionXL
JUNE 2, 2022
Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Trigger: Use a contact database to find out where organizations are at in their development (e.g., Are you on a trajectory to meet your mid-term and long-term growth targets? who’s adding new products or expanding into new areas).
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