ConversionXL

MARCH 17, 2021

Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. For Fullfunnel.io, there were three key activities that brought the highest ROI for us: LinkedIn demand generation, publishing new detailed case studies, and webinars. We start mapping out a simple campaign.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. With only 25 salespeople, it also required moving away from “spray-and-pray” demand generation to a more focused ABM. Tools for IP-targeted ads: MRP ; Terminus. Sales finds aligned accounts and works with marketing to create customized journeys. Conclusion.

Customer 98

Customer Marketing Channel Acquisition 98

infochachkie.com

SEPTEMBER 24, 2011

Given all the demands on your time, the hours spent educating a consultant regarding your business are costly. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. IP) is an ugly thing at a startup. Yet, it does nothing to help you execute your business model.

Equity 40

Equity Silicon Valley Cofounder PR 40

ConversionXL

JUNE 2, 2022

Dreamforce is such a crowded, high-energy conference that we knew we had to tailor our offer to stand out.” – Julia Stead, Director of Demand Generation at Invoca. Increased traffic from target accounts by 500%; Decreased time to close by 45%; 6X ROI; 10–15% more MQLs; 60% of all leads generated net new.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

APRIL 29, 2013

Much money is spent on all kinds of demands to SEOs, big or small, which results in all kinds of shenanigans to try and get to #1. So what is it? When you search for a brand or a category term, most companies, small or big, want to show up number one in the search results. Sadly all that yields very little.

Metrics 166

Metrics Marketing Search SEO 166