ConversionXL

NOVEMBER 3, 2016

For further reading on B2B goals and measurement, check out this article on better measuring lead generation. Bill Leake explains very well the different strategies you can use: Bill Leake: “Our client had a really, really strong tech team, and when they got somebody signed up for their demo, the thing sold itself.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Marketing and sales worked to define an ideal customer profile (ICP) , with several defining factors including: Currently using a data warehouse solution; Has a defined strategy to move to cloud-based operations; Has existing cloud-based solutions from competitor companies.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

MAY 31, 2017

The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. It’s not just the less-than-stellar user experience that’s making lead capture forms less desirable these days. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

ConversionXL

JUNE 2, 2022

iRidium invited top tier accounts to product demos. Increased traffic from target accounts by 500%; Decreased time to close by 45%; 6X ROI; 10–15% more MQLs; 60% of all leads generated net new. RollWorks then helped Payscale switch from IP address targeting to machine learning targeting by connecting with Salesforce.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105