Design Dilution Distribution Restful 
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2019
Sometimes that’s defensible distribution channels. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Find and focus on one reliable distribution mechanism before diluting your time diversifying. You still have to get the first customers, and most of the rest, yourself.
The Next Web
SEPTEMBER 15, 2013
Instead, most companies should be focusing on their core business and then designing APIs that support larger strategy. In the early days of the Netflix API when the program was targeted exclusively to public developers, the API had its own metrics and its own objectives, all of which were designed to support the primary goals of the company.
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Startup Lessons Learned
AUGUST 24, 2009
One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. What accounts for the difference?
ConversionXL
NOVEMBER 6, 2017
What works for first-time customers might have less of an effect on (and be diluted by) people who are returning to buy again. Your experimental controls, Stewart says, need to be equal: sample size, performance range, and distribution of outlier behavior. Was the variant designed mobile-first? Possibly not.
Lightspeed Venture Partners
OCTOBER 14, 2012
The entrepreneur is seeking not just money, but primarily contacts with buyers at big retailers to get wider distribution. They argue over who can help Cozy Bug with distribution more. Kevin’s offer seems to be pretty attractive given that there is no equity dilution. Three sharks make an offer. Kevin offered $50k.
ConversionXL
FEBRUARY 21, 2018
Most tools will not be capable of identifying the same user across different devices or browsers, diluting the value of customers who have multi-device journeys. Contains the distribution of your cohorts, with how much they represent of the total and what is the average LTV for each. Date of last purchase. Number of purchases.
Both Sides of the Table
MARCH 11, 2011
GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Secondly, they had an owned & operated (O&O) website – Google.com – and Overture had shut down GoTo.com at the request of their very profitable and large distribution partners. Too many entrepreneurs focus on dilution.
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